Sales Manager - Used Equipment

Elite Consultancy Network; Newark on Trent; On-site; GBP 45,000 - 65,000; Full time

Job summary

Elite Consultancy Network is seeking an experienced Sales Manager – Used Equipment to lead the full lifecycle of pre-owned machinery. Based in Newark, Nottinghamshire, the role covers sourcing, valuation, refurbishment oversight, and end-to-end sales to domestic and international buyers.

You will work closely with workshops and internal teams to maximise profitability, manage inventory and deliver exceptional customer experiences while driving growth and commissions in a dynamic national market.

Qualifications

• Previous experience in account management and/or technical sales.
• Excellent communication skills with a professional telephone manner.
• Outstanding customer service across calls, email and in person.
• Strong commercial awareness and ability to spot new business opportunities.
• Ability to build rapport quickly and maintain long-lasting relationships.
• Self-motivated with the confidence to work independently.
• Adaptable and able to thrive in a fast-paced environment.
• Professional, credible and customer-focused.
• Experience in construction equipment, plant machinery or heavy equipment sectors.
• Strong organisational and planning skills.

Responsibilities

• Evaluate the condition and specifications of used equipment offered in part exchange.
• Provide accurate trade-in valuations with a minimum future sales margin of 5%.
• Attend auctions (in person and online) to monitor market values.
• Prepare all purchase documentation for traded-in equipment.
• Coordinate photography, listings and online marketing for used equipment.
• Promote used equipment to both domestic and international buyers.
• Negotiate sales to hit target margins and obtain approvals as needed.
• Complete sales documentation and oversee the sale process to completion.
• Organise and liaise with used equipment auction events.
• Coordinate refurbishment planning and monitor costs to maximise resale value.
• Liaise with third-party suppliers and repair providers.
• Update stock values following refurbishment.
• Visit customers across the UK to understand current and future equipment needs.
• Build long-term relationships with customers and industry partners.
• Discuss finance and payment options where appropriate.
• Represent the business at trade shows and factory visits.

Skills

Account management

Technical sales

Communication

Customer service

Commercial awareness

Negotiation

Relationship building

Independence

Team collaboration

Planning

Job description

Hours: Monday to Friday, 9:00am - 5:00pm

About the Role

We are seeking an experienced and commercially driven Sales Manager – Used Equipment to take ownership of the complete used equipment lifecycle. Based in Newark, Nottinghamshire, this is a national role responsible for sourcing, valuing, refurbishing, marketing and selling used construction equipment while delivering an exceptional customer experience throughout every stage of the process.

Working closely with internal sales teams, workshops and customers, you will play a key role in maximising profitability, managing inventory and developing long-term customer relationships. This is an excellent opportunity for an ambitious sales professional looking to make a significant impact within a growing business while benefiting from a competitive salary, uncapped commission and a healthy Monday to Friday working pattern.

Key Responsibilities

Trade-In Procurement & Equipment Valuation

• Evaluate the condition and specification of used equipment offered in part exchange.
• Work closely with the new equipment sales team to provide accurate trade-in valuations whilst maintaining a minimum future sales margin of 5%.
• Attend equipment auctions, both in person and online, to monitor market trends and establish current market values.
• Maintain and update used equipment valuation records.
• Prepare all purchase documentation relating to traded-in equipment.

Used Equipment Sales & Marketing

• Coordinate the preparation, presentation, photography and video of used equipment ready for sale.
• Create engaging online listings across industry platforms and social media channels.
• Promote used equipment to both domestic and international buyers.
• Negotiate sales to achieve target margins or obtain the necessary management approval where required.
• Complete all sales documentation and oversee the sales process through to completion.
• Organise and liaise with used equipment auction events.
• Arrange inspections of equipment entering stock and identify refurbishment requirements.
• Review workshop recommendations and associated costs to maximise resale value and profitability.
• Develop, coordinate and monitor refurbishment plans for each machine.
• Respond effectively to changes in refurbishment requirements during the process.
• Liaise with third-party suppliers and specialist repair providers.
• Update stock values following refurbishment.

Customer Relationship Management

• Visit customers across the UK to understand their current and future equipment requirements.
• Build strong, long-term relationships with customers and industry partners.
• Identify opportunities for both new and used equipment sales.
• Maintain accurate CRM records for customer visits, leads and opportunities.
• Develop a thorough understanding of customers' businesses, operational requirements and future project pipelines.
• Discuss finance and payment options where appropriate.
• Resolve customer concerns by working collaboratively with internal teams.
• Represent the business at trade shows, exhibitions and customer factory visits.

Skills & Experience

• Previous experience in account management and/or technical sales.
• Excellent communication skills with a professional and confident telephone manner.
• Outstanding customer service skills across telephone, email and face-to-face interactions.
• Strong commercial awareness with the ability to identify and develop new business opportunities.
• Ability to build rapport quickly and establish long-lasting customer relationships.
• Self-motivated with the confidence to make decisions and work independently.
• Adaptable and able to thrive in a fast-paced, changing environment.
• Professional, credible and customer-focused.
• Passionate about delivering exceptional customer outcomes.
• Experience within the construction equipment, plant machinery or heavy equipment sector.
• Strong organisational and planning skills.

Personal Attributes

• A collaborative and supportive approach to teamwork.
• Accountability and ownership of their responsibilities.
• A proactive, solutions-focused attitude with a willingness to go the extra mile.
• A genuine desire to learn, develop and continually improve.
• High standards, attention to detail and pride in delivering quality work.
• A commitment to exceeding customer expectations and achieving outstanding results.