Sales Manager (Programmatic Media)

Sojern; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A digital travel marketing company in the UK is seeking a Sales Manager to initiate and develop client relationships with Ad Agency and Advertiser customers. The ideal candidate will have at least 3 years of experience in selling online media solutions and be skilled in consultative sales approaches. You will work closely with Account Managers to ensure client retention and maximize revenue. This role offers competitive compensation and a hybrid or remote working model.

Benefits

Competitive compensation packages

Flexibility with hybrid or remote work

Paid volunteer time

Comprehensive healthcare options

Learning & development stipend

Home office tech setup

Qualifications

• 3+ years of experience in selling online media solutions.
• Solid understanding of ad tech, performance marketing, and audience targeting.
• Proven ability to utilize a consultative sales approach.

Responsibilities

• Generate new business and support upsell opportunities.
• Deliver high-impact sales presentations and strategies.
• Maintain a full sales pipeline and manage Salesforce.

Skills

Selling online media solutions

Consultative sales approach

Communication skills

Presentation skills

Understanding of ad tech

Client relationship management

Education

3+ years in business development or similar role

Tools

Salesforce

Microsoft PowerPoint

Microsoft Excel

Job description

As a Sales Manager focusing on the UK & Ireland market, your mission will be to initiate, develop and manage a book of business with Ad Agency and Advertiser customers, and to partner closely with Account Managers to retain and develop strategic existing client relationships. Clients may include major global hotel groups, airlines, tourism boards, and brand advertisers.

You will leverage a deep understanding of the rapidly developing Ad Tech ecosystem, programmatic advertising, and the travel/tourism sector to win and retain new business. This role requires a highly goal-driven professional who excels at developing persuasive, data-driven strategies to establish long-term partnerships. You will operate as the key commercial driver for your territory, with a dual focus on maximizing Revenue and securing Client Account Retention.

What you will do

• Attainment: focus on generating new business, and supporting upsell and cross-sell opportunities on existing business, to meet and exceed Revenue targets.
• Strategic Selling: develop and deliver customized, high-impact sales stories and presentations that articulate the value of Sojern’s data-driven, programmatic audience solutions, with coaching from more senior sales leaders.
• Maintain up-to-date knowledge of emerging trends in ad tech, digital media, and travel marketing to position Sojern as a leading innovator.
• Serve as a trusted advisor to prospects and clients, guiding them on best practices for media planning, programmatic strategy, and audience targeting to effectively meet and exceed their business objectives.
• Pipeline Management: strategically manage a full sales pipeline, maintain Salesforce and keep client activity organized.
• Partner closely with the Account Management team to ensure a seamless handover and campaign setup, proactively addressing success criteria needed for retention.
• Strategic Planning: develop and evaluate client account plans to identify opportunities for channel expansion, in collaboration with the Account Management team.

What you bring to the table

• Experience: 3+ years of demonstrable success in selling online media solutions, business development, or a similar commercial role within the Programmatic Advertising industry. Programmatic is essential.
• Travel expertise – a bonus.
• Technical Knowledge: solid understanding of the developing ad tech landscape, especially Retail/Commerce Media, audience targeting, performance marketing, and attribution.
• Strong communication and presentation skills; ability to deliver insights and recommendations clearly and persuasively to clients and stakeholders.
• Proven ability to utilize a consultative sales approach.
• Ability to build sales plans and RFP responses: proficiency in Microsoft Enterprise Tools is important, especially PowerPoint, Excel, and Salesforce experience.
• Existing network within UK Ad Agencies and/or Destination Marketing Organisations (DMOs) preferred.
• Travel: ability to travel up to 30% subject to circumstances.

What we have for you

• Rewards & Recognition: Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community.
• Flexibility: Flexi‑Friday benefit, hybrid or remote work options for most roles, time‑zone friendly work hours with async collaboration.
• Connection: Team offsites planned annually, six employee resources groups, regular virtual and in‑office team‑building events, monthly company All Hands & leadership Q&As.
• Wellbeing: PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non‑birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources.
• Growth: Learning & development stipend, mentorship program, career development programs, leadership training.
• Productivity: Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite).

Our Sojernista First workplace philosophy is designed to take a flexible approach, recognizing that the needs of our employees may differ depending on their role, team, or location. What does not differ is our focus on building genuine connections, increasing global collaboration, and providing programs, tools and resources centered around the needs and wellbeing of our employees, regardless if you are working in an office, hybrid, or fully remote.

About Sojern

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long‑term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real‑time traveler data in Sojern’s products to build direct relationships with travelers across social, mobile and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer. Check out our Glassdoor reviews!

We are committed to providing equal employment opportunities for all qualified applicants and employees. We value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.

Sojern is committed to providing reasonable accommodation for individuals with disabilities. Please inform your TA Partner if you are requesting a reasonable accommodation.

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