Sales Manager (London/St Andrews Based)

FAIRMONT; St Andrews; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A luxury hotel and resort in Scotland is seeking a Sales Manager to drive MICE sales and build client relationships. The ideal candidate has B2B sales experience, particularly in hospitality, and is confident in representing a prestigious brand. Your role will involve proactive outreach, attending industry events, and strategizing for revenue growth. This position may be based in St Andrews or London, with regular travel to Scotland.

Benefits

Staff shuttle service to/from St Andrews

Complimentary staff canteen

50% off dining in our Food and Beverage outlets

Employee rates for Spa treatments and green fees

Access to gym and pool services

Growth opportunities

On-the-job training

Regular social events

Qualifications

• Proven success in proactive B2B sales, ideally within MICE, hospitality, or luxury travel sectors.
• Strong relationship management skills and a passion for turning opportunities into results.
• Confidence in representing a world-class brand with professionalism and flair.

Responsibilities

• Proactively source, pitch, and close new MICE opportunities.
• Maximise value from key accounts and cultivate long-term loyalty.
• Represent Fairmont St Andrews at industry events and client visits.
• Partner with Accor Global Sales and industry partners to drive demand.
• Develop and execute sales plans for revenue growth.

Skills

B2B sales

Relationship management

Creative pitching

Strategic planning

Job description

Company Description

Fairmont St. Andrews encapsulates luxury and this experience begins and ends with our colleagues. Fairmont St Andrews is one of Scotland’s most iconic 5-star luxury hotels and resorts in the home of golf.

Our 213-bedroom property is located on the outskirts of St Andrews, boasting 2 championship golf courses and an award-winning spa and leisure facility. With multiple food and beverage venues on site, including our two AA Rosette Restaurant, St Andrews Clubhouse & Grill - serving the finest Scottish steak and seafood, we are able to offer our guests a world class experience for dining and leisure activities, right here on property.

Within 20 minutes from Leuchars Railway station and 35 minutes from Dundee, we are an easy commute from numerous Scottish destinations.

Location: St Andrews, Scotland or London (with regular travel to St Andrews)
Department: Sales & Marketing

Your Opportunity

Join the award-winning Fairmont St Andrews team and play a key role in driving MICE sales for one of Scotland’s most iconic luxury destinations. As Sales Manager, you’ll be responsible for developing new business, nurturing key accounts and representing the resort across your designated territory. Whether you’re based in St Andrews or London you’ll bring energy, creativity, and commercial focus to help us exceed our revenue goals.

What You’ll Be Doing

• Drive new business: Proactively source, pitch, and close new MICE opportunities through targeted outreach, meetings, events, and trade shows.

• Grow existing relationships: Maximise value from key accounts and cultivate long-term loyalty with clients and partners.

• Be our brand ambassador: Represent Fairmont St Andrews at industry events, client visits, and sales missions in the UK and internationally.

• Collaborate for success: Partner with Accor Global Sales, destination marketing bodies, and industry partners to drive demand and exposure.

• Strategise for results: Develop and execute sales plans that enhance market share, revenue growth, and brand visibility.

What You Bring

• Proven success in proactive B2B sales, ideally within MICE, hospitality, or luxury travel sectors.

• Strong relationship management skills and a passion for turning opportunities into results.

• Ability and enthusiasm to travel regularly to Scotland (typically a few times per month if London-based).

• Confidence in representing a world-class brand with professionalism and flair.

• Background in global hotel brands, conference venues, or luxury destinations preferred.

At Fairmont St Andrews, we turn moments into special memories. You’ll join a supportive, ambitious team within a globally recognised brand, with the autonomy to make a measurable impact. Whether based on-site or in London, you’ll enjoy the best of both worlds: the buzz of sales and the beauty of Scotland’s coastline.

If you thrive on building relationships, closing deals, and showcasing an unforgettable destination - we’d love to hear from you.

Additional Information

• Staff shuttle service to/from St Andrews
• Complimentary staff canteen
• 50% off dining in our Food and Beverage outlets
• Employee rates for Spa treatments and green fees
• Access to gym and pool services
• Growth opportunities
• On-the-job training
• Regular social events