Sales Manager - Foodservice & Wholesale

Henderson Brown Recruitment; Lancashire; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading recruitment agency is seeking a Sales Manager for a fast-growing food business in Lancashire. In this role, you will manage an established portfolio of customers and develop new business opportunities across multiple sectors. You will be a key player in driving sales growth through relationship management and strategic planning. The ideal candidate will have proven sales experience, excellent communication skills, and a proactive mindset. This role offers a competitive salary and a hybrid work model.

Benefits

Company car

Bonus

Hybrid working model

Qualifications

• Proven experience in sales management or business development, ideally in food or FMCG.
• Strong commercial acumen and a track record of meeting and exceeding targets.
• Customer-focused with excellent relationship management skills.

Responsibilities

• Manage and grow an established portfolio of customers.
• Build strong, long-term relationships to drive loyalty and sales growth.
• Identify and secure new business opportunities in existing and emerging markets.
• Monitor weekly sales performance and analyse data to identify trends.

Skills

Sales Management

Business Development

Excellent communication

Analytical thinking

Negotiation skills

Job description

Sales Manager

Location: Lancashire with regional travel

Salary: £40,000 - £55,000 + company car + bonus + hybrid -c2-3 day onsite per week

Overview

We're recruiting a Sales Manager for a fast-growing food business supplying customers across foodservice and wholesale sectors including hospitality, contract catering, and education.

You'll take responsibility for managing an established portfolio of customers while developing new business opportunities across the region. It's a hands-on commercial role that combines relationship management, business development, and strategy - ideal for someone who enjoys autonomy and making a tangible impact.

Key Responsibilities

• Manage and grow an existing portfolio of customers across multiple sectors.
• Build strong, long-term relationships that drive loyalty and sales growth.
• Identify and secure new business opportunities in both existing and emerging markets.
• Monitor weekly sales performance, analysing data to identify trends and opportunities.
• Develop and implement sales strategies to achieve agreed revenue and margin targets.
• Collaborate with internal teams across Marketing, Commercial, and Operations to deliver excellent service.
• Attend trade shows, customer events, and occasional supplier trips abroad.

What You\'ll Bring

• Proven experience as a Sales Manager, Business Development Manager, or Account Manager, ideally within food or FMCG.
• Strong commercial acumen with a track record of achieving and exceeding targets.
• Excellent communication, negotiation, and presentation skills.
• Analytical thinker with confidence using data to inform decisions.
• Customer-focused, resilient, and adaptable, with a proactive mindset.

Why Apply?

You'll be joining a successful and expanding business with a reputation for quality, service, and long-term relationships. The culture is supportive, entrepreneurial, and full of opportunity - a place where you can grow your career while making a real impact