Sales Manager - Estate Agency

Accord Homes; Romford; On-site; GBP 40,000 - 70,000; Full time

Job summary

A family-run estate agency in Romford seeks a Sales Manager to lead their sales team, enhance business growth, and ensure outstanding customer experience. Ideal candidates should possess a strong background in residential sales, excellent leadership skills, and a commitment to ethical practices. The role offers a competitive salary with additional earnings potential, car allowance, and a supportive environment for personal growth.

Benefits

Competitive salary package

Monthly car allowance

Bonus opportunities

Funded training

Clear pathway to progress

Qualifications

• Proven track record in residential sales, ideally in a senior valuer or sales management role.
• Excellent communication and leadership skills.
• Self-driven, goal-oriented, and accountable.

Responsibilities

• Manage and motivate a small, high-performing sales team.
• Generate new business through proactive prospecting.
• Build relationships with homeowners and local businesses.

Skills

Residential sales experience

Listing skills

Negotiation skills

Leadership skills

Customer service orientation

Commercial awareness

Education

Propertymark/RoPA qualification

Job description

Job Title: Sales Manager - Accord Sales & Lettings, Havering Sales

Location: Romford, RM1 - Ideally you will be located within a 30-minute commute from this location.

Salary: Base salary of £40,000 per annum, Negotiable depending on experience (Realistic OTE £70,000+)

Job Type: Permanent, Full Time

Are you an experienced estate agent ready to take the next step in your career?

Accord Sales & Lettings - Havering's only family-run, independent estate agency - is looking for a driven, hands-on Sales Manager to lead our Havering Sales branch and help shape the next phase of our growth.

We're a small but experienced team, proud members of the Ethical Agent Network, and committed to its member promise of honesty, integrity, and community care. Our business is built on family values, personal service, and genuine commitment to doing things properly. Now we're looking for someone with energy, ambition, and leadership skills to help us grow our sales pipeline, deliver outstanding results, and strengthen our reputation as Havering's most trusted estate agency.

Key Responsibilities:

• Take ownership of day-to-day sales operations, managing and motivating a small, high-performing team.
• Generate new business through proactive prospecting - canvassing, delivering letters and leaflets, following up digital leads, and re-engaging past valuations.
• Build strong relationships with homeowners, buyers, and local businesses to grow Accord's presence across Havering.
• Oversee seller management and customer care, ensuring every client receives proactive, transparent communication throughout their sale.
• Lead the team with regular meetings, one-to-ones, and quarterly reviews to maintain motivation, focus, and high standards.
• Promote and uphold the principles of the Ethical Agent Network, ensuring Accord continues to lead with honesty, transparency, and care in every interaction.
• Manage the sales pipeline and liaise with solicitors and buyers to keep transactions progressing smoothly.
• Ensure full compliance with AML regulations and Material Information (Parts A, B & C), maintaining Accord's excellent track record with Propertymark and The Property Ombudsman.

About you:

• Proven track record in residential sales, ideally in a senior valuer or sales management role.
• A proactive mindset with strong listing, negotiation, and closing skills.
• Excellent communication and leadership skills - confident leading meetings, mentoring staff, and managing performance.
• Good commercial awareness, strong common sense, and the ability to make sound business decisions with an owner's mindset.
• A natural tendency to help others - whether that's clients, colleagues, or the community.
• Self-driven, goal-orientated, and accountable - someone who takes ownership and responsibility of their own performance and development.
• Values self-improvement and personal growth and doesn't look to blame others when challenges arise.
• Genuine commitment to providing a first-class customer experience.
• Alignment with Accord's ethical ethos and the principles of the Ethical Agent Network.
• Propertymark/RoPA qualification or willingness to complete one (funded by Accord) within 12 months.
• The candidate must be able to drive (and have own transportation) as this requires visitations to the local area, however, Car Allowance is provided as stated below.

What we offer:

• Highly competitive salary package, negotiable depending on experience, with realistic on-target earnings of £70,000+.
• Monthly car allowance and bonus opportunities linked to individual and team performance.
• Funded training and qualification for RoPA compliance and Propertymark membership.
• Supportive, family-run environment with autonomy, trust, and genuine progression potential.
• Clear pathway to progress to Partner Status, with performance-related and profit share incentives, and increased responsibility as the business grows.
• The opportunity to shape the sales department and be part of an agency that truly values people, not just numbers.
• Car allowance is provided.

Additional Information:

If this sounds like you - and you're ready to help take a respected independent agency to the next level - we'd love to hear from you.

Please click on the APPLY button to send your CV and Cover Letter for this role.

Candidates with experience of; Sales Negotiator, Senior Negotiator, Valuer, Lister, Valuations Manager, Property Consultant, Assistant Branch Manager, Branch Manager, Area Manager, may also be considered for this role.