Sales Manager - Chery

Fish Brothers; Swindon; On-site; GBP 30,000 - 60,000; Full time

Benefits offered by this job

Company car

23–27 days holiday + bank holidays &生日

Pension contribution matching

Life assurance

Health Cash Plan

Enhanced family leave

Staff discounts

Employee Referral Bonuses

Salary sacrifice Nursery and Cycle to 

Job summary

Fish Brothers (Swindon) Limited is seeking an experienced Sales Manager to lead the dealership's sales team and help take the business to the next level. You will work closely with the Head of Business to deliver sales and profitability objectives while creating an environment where the team can perform at their best.

You will coach, motivate and develop the sales team, monitor performance against targets, and identify opportunities to grow both volume and profitability, ensuring an excellent

Qualifications

• Strong automotive sales background with leadership capability.
• Proven experience in coaching, motivating and developing a team.
• Comfortable working with targets and performance data.

Responsibilities

• Coaching, motivating and developing the sales team.
• Monitor performance against targets and identify opportunities to grow volume and profitability.
• Ensure exceptional customer experience and maintain high compliance and manufacturer standards.

Skills

Automotive sales experience

Leadership

Target-driven

Job description

Benefits

• 23 - 27 days holiday plus bank holidays & birthday leave
• Pension Contribution Matching
• Life Assurance
• Health Cash Plan
• Enhanced Maternity and Paternity Pay
• Referral Bonuses
• Salary Sacrifice Nursery & Cycle to Work

Salary £30k basic £60k OTE

Closing Date 08/09/2026

£30,000 basic salary | £60,000 OTE

Join a growing brand – and help us take it to the next level

Our Chery dealership opened last year and has already made a fantastic start. With the brand continuing to build momentum in the UK and our dealership performing strongly, we're now looking for an experienced and driven Sales Manager to join the team.

This is a great opportunity for someone who wants to be part of an exciting growth story. Working closely with the Head of Business, you'll help drive the continued success of the dealership, develop the sales team and ensure we make the most of the opportunities ahead.

The role

As Sales Manager, you'll play a key part in the day-to-day leadership and performance of the sales department. You'll support the Head of Business in delivering sales and profitability objectives while creating an environment where the team can perform at their best.

You'll be responsible for coaching, motivating and developing the sales team, monitoring performance against targets and helping to identify opportunities to grow both volume and profitability.

You'll also ensure that our customers receive an excellent experience throughout their journey with us, while maintaining high standards of compliance and manufacturer performance.

About you

We're looking for someone with strong automotive sales experience who combines commercial awareness with a genuine ability to lead, motivate and develop people. You may already be an established Sales Manager, or you could be an experienced Senior Sales Executive or Business Manager who's ready to take the next step into sales management.

You'll be confident working with targets and performance data, comfortable taking ownership and making things happen, and able to bring energy and focus to a growing team.

Most importantly, we're looking for someone who sees the opportunity in joining a relatively new brand that's already performing well – and wants to play a real part in where we take it next.

What we offer

Alongside a £30,000 basic salary with £60,000 OTE, you'll receive a company car and a great range of benefits, including 23 days' holiday rising to 27 days with service, plus bank holidays and birthday leave, pension contribution matching, life assurance, Health Cash Plan, enhanced family leave, staff discounts, employee Referral Bonuses and salary sacrifice Nursery and Cycle to Work schemes.

This is an opportunity to join an established family-owned dealer group while being part of one of the newest and fastest-developing automotive brands in the UK.

Whether you're an experienced Sales Manager looking for a fresh challenge or you're ready to take that next step in your career, if you want the chance to help shape the continued success of Chery at Fish Brothers, we'd love to hear from you.

Diversity, Equity & Inclusion

At Fish Brothers, we are committed to building a diverse and inclusive workplace that reflects the customers we serve and the community we’re part of. We believe that everyone, regardless of background, identity, or experience, should feel valued, respected, and empowered to thrive.

We welcome applications from all qualified candidates, and we encourage people from underrepresented backgrounds to apply — including, but not limited to, women, people from Black, Asian and minority ethnic communities, LGBTQ+ individuals, people with disabilities, and veterans.

If you require any reasonable adjustments during the recruitment process, please let us know — we’ll do our best to accommodate your needs.

Registered Address: Ashworth RoadSwindonSN5 7UZ

VAT No. 618149337

Company Name: Fish Brothers (Swindon) Limited

Company Number: 2583215

RFC: 706125

Fish Brothers (Swindon) Ltd is authorised and regulated by the Financial Conduct Authority. FRN: 706125. We are a Credit Broker not a Lender and can introduce you to a limited number of lenders. We typically receive a fixed commission calculated by reference to the vehicle age, model or amount you borrow, for introducing you to a lender but this does not affect the interest you pay on the agreement, which is set by the lender.

For the sale of general insurance, Fish Brothers (Swindon) Limited (706125) is an Appointed Representative of Automotive Compliance Ltd (FRN 497010), which is authorised and regulated by the Financial Conduct Authority). Automotive Compliance Ltd’s permissions as a Principal Firm allows Fish Brothers (Swindon) Limited to act as an agent on behalf of the insurer for insurance distribution activities only.