Sales Manager, B2B

CrossTalent; Greater London; Hybrid; GBP 46,000 - 64,000; Full time

Benefits offered by this job

Competitive salary

Pension savings

Birthday off

Mental health program

Health benefits

Remote work reimbursement

WeWork access

Training program

Parental leave

Team events

Job summary

StackAdapt, a remote-first marketing tech leader, is seeking a Sales Manager, B2B, to drive new programmatic advertising revenue with brands and in-house marketing teams in London. You will hunt, build a robust pipeline, and engage senior stakeholders to close multi‑stakeholder deals.

You’ll work with Product, Solutions, and Account Management to tailor client solutions, leverage MEDDICC, and stay ahead of industry trends while traveling occasionally within the region.

Qualifications

• Hunter-focused digital advertising sales experience.
• Experience selling to brands and in-house marketing teams using consultative, solution-based selling.
• Strong pipeline management and forecasting skills (CRM).
• Experience applying MEDDICC or similar methodologies to complex deals.

Responsibilities

• Prospecting, pitching, and closing new business with brands within the B2B vertical.
• Building and managing a strong pipeline of B2B opportunities.
• Developing relationships with senior marketing stakeholders and decision-makers.
• Partnering with Product, Solutions, and Account Management teams to deliver tailored solutions.
• Providing market insights to shape product and go-to-market strategy.
• Creating compelling sales presentations and proposals.
• Staying informed on industry trends and competitive activity.

Skills

Hunter sales

Consultative selling

Pipeline management

MEDDICC

Technical communication

Self-starter

AI-assisted prospecting

Travel willingness

Tools

Salesforce

Job description

About The Role

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI‑powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward‑thinking marketers choose StackAdapt to orchestrate high‑impact campaigns across programmatic advertising and marketing channels. The Sales Manager, B2B is a hunter‑focused role responsible for driving new programmatic advertising revenue with in‑house marketing teams and brands across the B2B vertical. Reporting to the Sales Director, you’ll focus on building relationships with brand‑direct advertisers, generating new business, and expanding StackAdapt’s presence within the market. StackAdapt is a remote‑first company, though our Sales teams are regionalised. For this role, we are prioritising candidates located in London, UK or surrounding areas.

What You'll Be Doing

• Prospecting, pitching, and closing new business with brands and in‑house marketing teams within the B2B vertical
• Building and managing a strong pipeline of B2B brand‑direct opportunities using outbound sales strategies and CRM tools
• Developing strategic relationships with senior marketing stakeholders and executive‑level decision‑makers
• Partnering cross‑functionally with Product, Solutions, and Account Management teams to deliver tailored client solutions
• Bringing market insights and customer feedback back to internal teams to help shape product innovation and go‑to‑market strategy
• Creating compelling, value‑driven sales presentations and proposals
• Staying informed on industry trends, competitive activity, and the evolving digital advertising landscape
• Partnering closely with Account Managers post‑sale to ensure successful onboarding and long‑term account growth

What You'll Bring to the Table

• Proven success in a hunter‑focused digital advertising sales role, ideally within programmatic advertising
• Experience selling directly to brands and in‑house marketing teams through consultative, solution‑based selling
• Strong pipeline management and forecasting skills using CRM platforms such as Salesforce
• Experience applying MEDDICC (or similar sales methodologies) to manage complex sales cycles and multi‑stakeholder deals
• Ability to communicate technical concepts clearly to both technical and non‑technical audiences
• A self‑starter mindset with the ability to thrive in a fast‑paced, evolving environment
• Experience leveraging AI tools to improve prospecting, personalization, workflow efficiency, or pipeline generation
• Strong relationship‑building skills and a track record of consistently driving new business revenue
• Willingness to travel occasionally within the region as needed

Factors Influencing Final Compensation

The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.

Other business factors, such as organisational needs and budget alignment, may also be considered in the final offer.

Base Salary Band

• £46,195—£63,518 GBP

StackAdapter's Enjoy

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding programme
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave programme
• A friendly, welcoming, and supportive culture
• Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. StackAdapt is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require an accommodation, please let us know.

We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award‑winning customer service, and innovation. We've been awarded: G2 Top Software for 2026; 2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work® #1 DSP on G2 and leader in a number of categories including Cross‑Channel Advertising. 2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack Awards. To learn more about our privacy practices, please see our Privacy Policy.