Sales Manager

Easyfairs UK; Twickenham; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Birthday Day off

Flexible working

Hybrid working

Enhanced family pay

Cycle to work

Interest free travel loans

Online academy

Performance coaching

Employee assistance

Pension salary sacrifice

Beer & wine fridge

Company socials

Job summary

Easyfairs in Twickenham (SW London) is seeking an experienced sales professional to lead the US edition launch of the Digital Accountancy Show. You will build market knowledge, develop exhibitor relationships, and drive revenue across new US markets while collaborating with the DAS team and Event Manager.

You will shape the event strategy, identify growth sectors, and contribute to commercial opportunities, with a strong focus on targets and KPI delivery in a fast-paced, international context.

Qualifications

• Minimum 3+ years’ experience in B2B exhibitions, ideally in a senior sales executive, account management, or commercial sales role.
• Proven track record of achieving and exceeding sales targets and KPIs.
• Strong relationship-building and account management skills.

Responsibilities

• Develop strong market knowledge early, including key sectors, competitors, trends, and growth opportunities.
• Build and maintain long-term, sustainable relationships with exhibitors and customers.
• Create and regularly update Sector Coverage Analysis (SCA) to identify market gaps and opportunities.
• Identify and propose new features, zones, pavilions, and commercial opportunities to support revenue growth.
• Become highly proficient in EF processes, systems, and internal ways of working.
• Deliver against sales targets, KPIs, and Critical Sales Path (CSP) objectives.
• Work collaboratively with the Event Manager to support and shape the event’s commercial strategy.
• Foster strong account relationships to encourage repeat business and account growth.
• Lead by example in sales performance, KPI achievement, and overall commercial delivery.
• Support Sales Executives where needed to help achieve team KPIs and revenue targets.
• Proactively identify and develop new exhibitor leads and business opportunities.
• Contribute ideas and input into event promotional content and exhibitor marketing initiatives.
• Produce accurate weekly sales reports, pipeline updates, and performance insights.

Skills

B2B exhibitions sales

US market familiarity

Relationship management

Negotiation

Communication

Job description

• Hybrid - Twickenham, SW London (TW1 3QS).
• B2B exhibitions sales experience is a requirement for this position.
• Must be comfortable with travelling to the US/ working US hours as needed as this role will be working on a US event launch.

As part of the DAS team, this role will play a pivotal part in launching and growing the US edition of the Digital Accountancy Show, helping bring one of the UK's most forward-thinking accountancy and finance technology events to a new international market. The successful candidate will be responsible for building market knowledge across the US landscape, developing relationships with key exhibitors and industry partners, and driving commercial growth through new business and account development. Working closely with the Event Manager and wider DAS team, they will help shape the event strategy, identify emerging sectors and revenue opportunities, and contribute to creating a must-attend event for senior finance and accountancy professionals in the US. This is an exciting opportunity for someone who wants to play a hands-on role in scaling an ambitious international event launch.

• Develop strong market knowledge early, including key sectors, competitors, trends, and growth opportunities.
• Build and maintain long-term, sustainable relationships with exhibitors and customers.
• Create and regularly update Sector Coverage Analysis (SCA) to identify market gaps and opportunities.
• Identify and propose new features, zones, pavilions, and commercial opportunities to support revenue growth.
• Become highly proficient in EF processes, systems, and internal ways of working.
• Deliver against sales targets, KPIs, and Critical Sales Path (CSP) objectives.
• Work collaboratively with the Event Manager to support and shape the event’s commercial strategy.
• Foster strong account relationships to encourage repeat business and account growth.
• Lead by example in sales performance, KPI achievement, and overall commercial delivery.
• Support Sales Executives where needed to help achieve team KPIs and revenue targets.
• Proactively identify and develop new exhibitor leads and business opportunities.
• Contribute ideas and input into event promotional content and exhibitor marketing initiatives.
• Produce accurate weekly sales reports, pipeline updates, and performance insights.

Experience & Skills Required

• Minimum 3+ years’ experience in B2B exhibitions, ideally in a senior sales executive, account management, or commercial sales role.
• Proven track record of achieving and exceeding sales targets and KPIs.
• Strong relationship-building and account management skills.
• Commercially minded with the ability to spot growth opportunities and drive revenue.
• Excellent communication, organisation, and stakeholder management skills.
• Ability to work collaboratively within a fast-paced event environment.
• Proactive, self-motivated, and results driven.

Preferred Criteria / Nice to Have

• Experience working on the launch or growth of new events, brands, or international market expansions.
• Previous experience working within the US events market or with US-based exhibitors, sponsors, or clients.
• Exposure to international B2B exhibition sales across multiple territories or regions.
• Experience selling into the accountancy, finance, SaaS, or technology sectors.
• Strong understanding of emerging technology trends, particularly within AI, automation, fintech, or digital transformation.

As the DAS portfolio continues to expand internationally, there will be strong opportunities for future career development and progression within the business. For high performers, this could include progression into more senior commercial or event leadership roles over time, supporting the continued growth of the brand across new markets and territories.

Who are we?

Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world (Austria, Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the UK and USA) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to "easify" the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 900 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium's "Entrepreneur of the Year®" in 2018 and Deloitte has named us a "Best Managed Company" seven years running (2019-25). The company is ranked 11th in the list of the world's leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work 2025 & 2026" list!

Birthday Day off

Flexible working as well as hybrid working

Enhanced family pay (maternity & paternity)

Cycle to work scheme

Interest free travel loans

Free online academy to focus on professional development and upskilling

Specialist external performance coach services available to all employees

Employee assistance programme

Pension as well as offering salary sacrifice

Fully stocked beer & wine fridge in the office

Regular company socials organised throughout the year

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.