Sales Manager

COREcruitment Ltd; Norwich; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading brewery in East Anglia seeks a Sales Manager (Off Trade) to drive sales growth in off-trade channels. Responsibilities include managing key accounts, developing strategic growth plans, and collaborating with marketing for brand activations. Ideal candidates have Off-Trade sales experience in the spirits industry and a passion for premium beverages. The role offers a competitive salary up to £45k plus a car allowance.

Benefits

Competitive salary

Performance-based bonuses

Professional development opportunities

Supportive work culture

Qualifications

• Proven track record in Off-Trade sales within spirits, drinks, or FMCG industry.
• Strong understanding of wholesale, convenience, and cash & carry channels.
• Ability to lead trade marketing initiatives.

Responsibilities

• Manage key Off-Trade accounts and secure listings.
• Develop strategic growth plan and business opportunities.
• Collaborate with marketing for brand activations.
• Negotiate commercial terms and trade agreements.
• Monitor market trends and sales performance.

Skills

Off-Trade sales experience

Understanding of wholesale channels

Account management skills

Negotiation skills

Passion for premium spirits

Job description

Overview

Sales Manager (Off Trade) – Leading Brewery – East Anglia - Up to £45k plus Car Allowance

My client is a forward thinking and long established brewery brand that is growing across both the on and off trade. This business has a rich heritage in product quality and flavor, along with a proven track record in growth. This award winning business is definitely something to be part of.

The Sales Manager will be responsible for managing business across the off-trade in East Anglia. This role will be field based and involve working alongside regional grocers, convenience and out of home businesses to drive growth of the brand. The ideal Sales Manager will have a passion for beer, a strong understanding of the off-trade channels and keen to develop their career.

This role is open to beer-loving on trade candidates or alternative channel off trade sales people!

What this business offers

• A competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• The chance to work with a globally recognized brand in an exciting and dynamic industry.
• A collaborative and supportive work culture.

The Sales Manager Responsibilities

• Win and manage key Off-Trade accounts, securing listings and driving sales in wholesalers, convenience stores, and cash & carry channels.
• Develop and execute a strategic growth plan, identifying new business opportunities and enhancing existing partnerships.
• Collaborate with marketing teams to deliver best-in-class activations, ensuring strong brand presence at point-of-sale.
• Build long-term relationships with key buyers, distributors, and retail decision-makers to maximize brand performance.
• Negotiate commercial terms, promotions, and trade agreements to drive revenue and profitability.
• Monitor market trends, competitor activity, and sales performance to refine strategies and identify areas for growth

The ideal Sales Manager Candidate

• Proven track record in Off-Trade sales within the spirits, drinks, or FMCG industry.
• Strong understanding of wholesale, convenience, and cash & carry channels.
• Commercially astute with experience in account management, business development, and negotiations.
• Ability to lead trade marketing initiatives and drive impactful brand activations.
• Entrepreneurial mindset with the ability to work autonomously while contributing to a collaborative team.
• Passion for premium spirits and brand building.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / [e-mail]

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across multiple regions.