Sales Manager

Whitbread; Houghton Regis, Tees Valley; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading hospitality brand in the UK is seeking a Sales Manager specializing in reconnecting with Travel Management Companies. In this role, you will manage a portfolio for growth, develop strategic account plans, and represent the brand at industry events. The ideal candidate will possess strong commercial awareness, excellent communication skills, and a proactive attitude. This position offers competitive bonuses and numerous employee benefits.

Benefits

Up to 30% bonus OTE

Private healthcare

Up to 10% matched pension

Up to 60% discount on hotel stays

25% off restaurant brands

Qualifications

• Strong commercial awareness.
• Ability to spot and act on opportunities.
• Excellent communication and stakeholder management skills.

Responsibilities

• Grow a portfolio of TMC accounts.
• Develop and execute account plans.
• Identify and pursue new business opportunities.
• Deliver business reviews and performance reports.
• Stay updated on industry trends.

Skills

Commercial awareness

Sales ability

Data interpretation

Communication skills

Stakeholder management

Proactive attitude

Excel proficiency

Tableau (preferable)

Job description

Are you someone who is Ready to take the lead in shaping how the UK’s biggest hospitality brand connects with the business travel world?

At Premier Inn we have many channels, (B2C), (B2B), working with Leisure Tours Companies and also working with Travel Management Companies who book rooms for corporate clients.

We’re looking for a commercially minded, Sales Manager (known internally as Regional Travel Company Manager) to join our Sales team focusing on inactive Travel Management company accounts. If you’ve got a great Sales approach and a passion for building partnerships that deliver results, this is your opportunity to make a real impact.

What’s the role all about?

You’ll be the go-to person for reconnecting with Travel Management Companies (TMCs) across the UK and Ireland that we’ve worked with in the past. You’ll reach out, spark new conversations, and help bring them back on board—opening up fresh revenue opportunities along the way.

This is a role where relationship management is essential. You’ll also represent Premier Inn at trade shows and industry events (3–5 per year), flying the flag for our brand and building valuable connections.

What you’ll be doing:

• Grow a portfolio of TMC accounts worth multiple £millions in revenue.
• Develop and execute account plans to meet growth targets.
• Identify and pursue new business opportunities within existing accounts and across the TMC landscape.
• Deliver quarterly and annual business reviews, plus monthly performance reports.
• Stay on top of industry trends, market shifts, and competitor activity—and use that insight to drive action.

What you’ll get:

• Up to 30% bonus OTE (45% capped) Paid yearly
• Private healthcare
• Up to 10% matched pension
• Up to 60% discount on Premier Inn stays + 25% off our restaurant brands

What you’ll bring:

• Strong commercial awareness and the ability to spot and act on opportunities.
• Great sales ability
• Confidence in using and interpreting data to identify trends and make decisions.
• Excellent communication and stakeholder management skills — you’ll be connecting multiple teams to get things done.
• A proactive, self-starting attitude with a passion for delivering results.
• Comfortable using Excel (advanced level) and ideally Tableau for reporting and analysis.

We’re Whitbread – the UK’s leading hospitality business. With over 1,200 hotels and restaurants and 38,000 team members, we’re proud to serve over 5 million guests every month. We’ve been recognised as a Top Employer for 14 years running, and we’re committed to building a workplace where everyone can thrive.

Ready to grow your career? Apply now and help shape the future of business travel at Premier Inn.