Sales Manager

COREcruitment; City Of London; On-site; GBP 34,000 - 40,000; Full time

Job summary

A leading drinks business in Central London is on the lookout for a passionate Sales Manager to manage key accounts and drive the sales strategy. This role offers a competitive salary of up to £40k plus travel and bonuses. The ideal candidate will have a strong background in hospitality or Drinks FMCG sales and a proven track record in securing new business. The company provides a competitive benefits package, including a car allowance and private healthcare. If you're excited about the drinks industry and want to level-up your career, this is the role for you.

Benefits

Competitive package and profit share bonus

Car allowance

Private health care

Subsidized gym membership

Daily lunch allowance

Career progression and training

Qualifications

• Experience in hospitality or Drinks FMCG commercial sales.
• Proven success in securing new business and account management.
• Strong network within the Drinks Sector, knowledge of Mixers or Cocktail products.

Responsibilities

• Manage commercial plans and build a customer base.
• Build brand awareness through product development.
• Drive product visibility and establish industry networks.
• Identify marketing opportunities and implement sales campaigns.
• Secure new business while managing relationships and P&L.

Skills

Account management

Building client relationships

Sales strategy

Networking

Strong communication skills

Job description

Sales Manager - National Drinks Business – London - Up to £40k plus travel and bonus

A true passion for outstanding liquid… I am very excited to be working exclusively with national drinks business to support in the growth of their team in London. This company has been on a fantastic journey and continues to expand into the future. This company has a thirst for the remarkable and has a big sales strategy leading into 2026, meaning YOU will be at the forefront of all opportunities.

We are on the search for a passionate and driven Sales Manager with experience working across the on-trade in London. This role will focus primarily on managing key accounts for the business and supporting in all technical aspects of the equipment, not to mention some new business thrown in. This role could be an entry level role for a candidate who is looking to level-up their career with one of my favorite drinks businesses.

Company Benefits

• Competitive package and a profit share bonus scheme
• Fantastic car allowance including 45p per mile allowance.
• Top of the range private health care along with a subsidized GYM membership
• Lunch allowance daily
• Progression, training and growth from your line manager, one of the leaders in Senior sales.

The Sales Manager responsibilities

• Management of the commercial plans along with building a broad customer base. Responsibility will primarily fall in account management and relationship building.
• Build on the brand plan through awareness and product development, along with trade visits and events.
• Drive the visibility of the product in the market and build a network of awareness.
• Delivering on a channel strategy which aligns with company goals and growth.
• Identify marketing opportunities, establish competitor analysis and implement sales campaigns.
• Seeking and securing new business, maintaining current relationships and managing P&L in a commodity driven environment.
• Collaborate with other departments and establish a networking with the Drinks industry.
• Implementation of training; achieving budgeted targets.

The ideal Sales Manager Candidate

• Experience working in hospitality or Drinks FMCG commercial sales.
• Proven track record in securing new business, building upon a brand, account management and sales driving.
• Demonstrated experience bringing in new business and a strong network within the Drinks Sector. Background in Mixers or Cocktail products beneficial.
• Passion for the drinks industry and continually up to date on news and trends.
• Ambitious and driven on all areas of sales and client development.Strong communication skills – able to work in a team or independently.
• A natural entrepreneur and a thirst for new experiences.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / [e-mail]