Sales Manager

Pure Pet Food; Cardiff; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing pet food company in Cardiff is seeking an ambitious individual to lead the Welsh region. You will build a team, drive performance through data insights, and represent the brand. Ideal candidates are entrepreneurial, willing to grow their careers, and motivated to create a high-performing team from scratch. Attractive salary and perks, including flexible arrangements and free dog food, are offered.

Benefits

Basic salary £40,000 with OTE of £60,000

Top-tier equipment

Accelerated career progression

Flexible working arrangements

Free food for your dog

Qualifications

• Proven ability to deliver under pressure.
• Experience in building or leading teams with measurable results.
• Adaptability and innovation in a fast-paced environment.

Responsibilities

• Recruit, train, and coach your first Brand Ambassadors.
• Plan and execute field activations and events.
• Use data to track and optimize performance.
• Motivate team and set accountability standards.
• Collaborate with leadership on strategy.

Skills

Leadership

Data analysis

Team motivation

Entrepreneurial mindset

Communication

Education

Degree preferred

Job description

Job Constraints

• Cannot work most weekends in the early days.
• Cannot demonstrate high-achieving results in sales, leadership, or entrepreneurial projects.
• Do not own your own vehicle.

Values

• Ahead of the Pack – proactive, thrives in fast‑paced growth.
• Paws & People First – honest, human-focused leadership.
• Best in Show – excellence as standard.
• New Tricks – adaptable, innovative, fast learner.

What You’ll Do

• Build the team from scratch – recruit, train, and coach your first Brand Ambassadors.
• Set up and run events – plan and execute field activations, leading by example.
• Track, analyse, and optimise performance – use data to make decisions.
• Motivate and drive accountability – hit ambitious targets while setting the standard for the team.
• Collaborate with leadership – shape strategy and growth.
• Lead from the front – you’ll sell the product, represent the brand, and show the team how it’s done.

This role is perfect for someone who thrives on autonomy, wants to leave a mark, and is excited by the challenge of building something big. We want ambitious, entrepreneurial people who are ready to own their success and create impact from day one. You’ll thrive if you:

Requirements / Expectations

• Have built, led, or created something independently – a project, start‑up, or team – and can show measurable results.
• Are hungry for career growth in a fast‑paced, high‑growth environment.
• Can lead from the front, roll up your sleeves, and inspire your team in the field.
• Use data and insights to drive performance and hold teams accountable.
• Are Cardiff-based, within 1 hour of the city, and committed to being on the ground.

Bonus Indicators of High Potential

• Strong academic achievements or top university graduates.
• Start‑up, side hustle, or entrepreneurial experience.
• Proven ability to deliver under pressure.
• Led a successful team or been a top salesperson.
• A track record of being the best, ambition, resilience, and a proven drive to deliver results under pressure.
• Degree‑educated (preferred) and tech‑savvy.
• Evidence of entrepreneurial initiative or leadership experience.
• Thrives in fast‑paced, high‑growth environments.
• Excellent communicator.
• Flexible to work weekends and travel across the Newcastle region.

Remuneration & Perks

• Basic salary £40,000 with OTE of £60,000.
• Top‑tier equipment, including mobile & company credit card.
• The chance to build a team and scale market presence from day one.
• Accelerated career progression in a fast‑scaling company.
• Flexible working arrangements around weekend commitments.
• Free food for your dog.

Why This Role Matters

We’re not looking for someone to “clock in.” We want someone who is entrepreneurial, ambitious, and ready to own results, innovate, and take their career to the next level. This is your opportunity to be the first hire in the Welsh region, build something extraordinary, and create a high‑performing team from scratch. If you thrive in high‑growth, high‑performance environments, this is your chance to join the very best and make your mark.