Sales Manager

Winner Recruitment; Boston Spa; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading equipment manufacturer is seeking a Sales Manager to lead sales activities across the UK and international markets. The ideal candidate will have over 5 years of B2B sales management experience and a strong track record in achieving targets. Responsibilities include developing sales strategies, managing key accounts, and leading a sales team. This role offers a competitive salary and performance-related commission with a pathway toward Group Head of Sales.

Benefits

Competitive salary

Performance-related commission

Pathway to Group Head of Sales

Qualifications

• 5 years’ experience in B2B sales management, ideally in PPE, textiles, or medical devices.
• Proven track record of achieving sales targets.
• Experience in managing and motivating sales teams.

Responsibilities

• Develop and execute sales strategy aligned with company objectives.
• Lead and support the sales team to meet KPIs.
• Build relationships with clients and distributors.

Skills

B2B sales management experience

Negotiation skills

Team leadership

Communication skills

Job description

Our client is a world-leading brand of equipment designed to protect professionals at risk of injuries from biting, scratching, and other related challenging behaviours. Trusted globally across healthcare, mental health, and special education, as well as other high-risk sectors. Our drive is simple: to protect staff so they can protect and help others. 75,000+ of our products have been deployed world-wide.

Role Overview.

This is a pivotal role, and the Sales Manager will lead all sales activities for driving revenue growth across the UK and international markets. This role requires a proven sales leader who can lead a team to manage key accounts, build new business, and develop distributor relationships, whilst mentoring and motivating the team to exceed targets.

Key Responsibilities

• Sales Strategy & Growth
  • Develop and execute the sales strategy in line with company growth objectives.
  • Deliver agreed sales revenue and profit targets (quarterly and annual).
  • Identify new opportunities across healthcare, special education, and other sectors globally.
• Team Leadership & Development
  • Lead, motivate, and support the sales team to achieve KPIs.
  • Set SMART objectives, track performance, and provide regular coaching.
  • Foster a culture of accountability, customer focus, and high performance.
• Key Account Management & Partner Management
  • Build strong relationships with existing clients and distributors.
  • Lead negotiations, tender submissions, and contract renewals.
  • Ensure customer satisfaction and proactive problem resolution.
  • Expand and manage our network of international distributors.
  • Monitor distributor performance and enforce accountability.
• Market Development
  • Research emerging markets and sectors where they can add value.
  • Represent the brand at trade shows, exhibitions, and industry events.
  • Work closely with Marketing to align campaigns with sales objectives.
• Reporting & Compliance
  • Produce accurate data led sales forecasts, pipelines, and performance reports for CEO and Directors.
  • Ensure compliance with company processes, ISO 9001, and relevant regulations.
  • Maintain up-to-dated CRM records and customer data.

Essential Skills & Experience

• Proven 5 years’ experience in B2B sales management, ideally in PPE, textiles, medical devices, or protective equipment.
• Strong track record of achieving and exceeding sales targets.
• Experience managing and motivating sales teams.
• Excellent negotiation, presentation, and communication skills.
• International sales and distributor management experience desirable.
• Commercially minded, data-driven, and customer focused.

Personal Attributes

• Results-oriented with a strong sense of accountability.
• Resilient, adaptable, and comfortable in a fast-paced environment.
• Strong leadership skills with the ability to inspire and coach others.
• A problem-solver with a proactive mindset.

We Offer

• Competitive salary and performance-related commission.
• Opportunity to lead a global brand with strong growth potential.
• A defined pathway to Group Head of Sales.