Sales Manager

Ridango AS; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading transportation technology firm in the UK is seeking a dynamic sales specialist to join its team. In this role, you will focus on new customer acquisition and existing customer engagement while driving revenue growth. The ideal candidate will have recent experience in B2B/B2G sales, strong relationship management, and a customer-centric approach. This position offers competitive compensation and an opportunity to influence public transportation solutions globally.

Benefits

Competitive compensation package

Dynamic work environment

Opportunity to grow in a supportive culture

Qualifications

• Recent experience selling to public transport operators.
• Proven experience in sales or bid management.
• Ability to manage complex bids.

Responsibilities

• Identify and pursue new business opportunities.
• Build and nurture long-term customer relationships.
• Deliver tailored product presentations.
• Oversee the bid management process.
• Monitor market trends.

Skills

B2B/B2G sales experience

Customer-centric negotiation

CRM proficiency

Analytical mindset

Relationship-building skills

Organizational skills

Education

Higher education

Tools

CRM tools

MS Office

Job description

Company Overview

Ridango Group is one of the most experienced account-based ticketing, fleet management, real-time passenger information, data-driven insights, and route optimisation system providers globally. Our mission is to improve public transportation through smart and efficient solutions. We are on a journey to simplify public transport through technology.

Job Summary

We are seeking a dynamic, results-driven and hands‑on sales specialist to join our sales and bid management team in the UK market and other markets as allocated. This role combines proactive existing customer engagement as well as new customer acquisition with focusing on generating new business opportunities, building strong relationships, and delivering winning proposals. The successful candidate will play a key role in expanding our customer base and driving revenue growth with existing customers and new customers, with the potential to take on a broader regional scope in the future.

Key Responsibilities

Prospecting and lead generation: Proactively identify and pursue new business opportunities by leveraging CRM tools, market research, existing customers and industry networks to generate high-quality leads and expand the customer base. This includes hands‑on approach by reaching out to customers by phone and other communication means but also being on the road to meet them in person.

Relationship management: Build and nurture long‑term relationships with potential and existing customers, partners, and key stakeholders (e.g., PTA, PTO, Ministry, Industry Organisations), attending industry events and collaborating with marketing to strengthen partnerships. Identify customer needs, provide tailored solutions, and drive upselling and cross‑selling opportunities.

Sales presentations and negotiations: Deliver compelling product/service presentations tailored to customer needs, represent the company at exhibitions, and negotiate terms and pricing to secure deals, collaborating with sales, technical and product teams as needed.

Bid management: Oversee the end‑to‑end bid process, from analysing bid requirements to submitting competitive proposals. Ensure compliance with regulations, coordinate with internal teams (e.g., legal, finance, pre‑sales), and track bid outcomes to refine future submissions.

Market analysis: Monitor market trends, competitor activities, and emerging opportunities in UK and potentially nearby markets to inform sales strategies.

Reporting and forecasting: Prepare sales forecasts, pipeline updates, and performance reports to provide actionable insights to leadership.

Cross‑functional collaboration: Work closely with internal teams to align sales efforts with company goals and ensure seamless execution of bids and customer solutions.

Qualifications and Skills

• Recent (last 3 years) experience selling to public transport operators and authorities
• Higher education
• Proven experience in B2B/B2G sales, business development, or bid management
• Strong ability to prospect, negotiate, and close deals with a customer‑centric approach.
• Excellent organisational skills with experience managing complex bids or proposals.
• Exceptional communication and relationship‑building skills.
• Proficiency in CRM tools and MS Office.
• Analytical mindset with the ability to assess market trends and bid requirements.
• Adaptability and willingness to take on expanded regional responsibilities in the future.
• Willingness to travel.

Language Requirements

• Fluency in English (C2).

We Offer

• An opportunity to participate in high‑impact system development with a combination of hardware and software that influences billions of people around the globe.
• Dynamic and challenging work in a growing international technology company.
• Passionate and experienced leaders. A company culture that empowers people and where each employee's contribution counts and is valued.
• Opportunity to grow together with an ambitious and expanding company filled with supportive and positive people.
• Competitive compensation package.
• A modern work environment with candies, coffee, tea, etc.
• Passion, fun, and power to make public transportation seamless to use.