Sales Lead, Online & Omnichannel - Medical Devices

Michael Page (UK); City Of London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading healthcare consulting firm is seeking a strategic commercial leader to drive an omnichannel strategy across EMEA, focusing on digital healthcare commerce. The ideal candidate should have extensive experience in e-commerce, particularly with prescription-based products. This role offers a chance to influence senior leadership teams and shape the future of healthcare access.

Benefits

Opportunity to lead a transformative shift in healthcare commerce

High visibility and influence with senior leadership teams

Qualifications

• Deep experience in omnichannel and e-commerce within healthcare, ideally prescription-based products or medical devices.
• Proven track record in driving online sales and shifting consumer behavior toward digital solutions.
• Data-driven mindset with strong analytical and business case development skills.

Responsibilities

• Define and deliver a clear omnichannel vision and roadmap for EMEA.
• Develop strategies to migrate prescription-based purchases from clinics to online platforms.
• Collaborate with senior leadership and cross-functional teams.

Skills

Strategic commercial leadership

Omnichannel expertise

Driving online sales

Analytical skills

Stakeholder influence

Job description

Lead the Shift to Digital Healthcare Commerce. Open on location.

About Our Client

Our client is a global leader in healthcare and consumer medical products, committed to transforming how patients and consumers access care. With a rapidly evolving digital landscape, they are integrating e-commerce, subscription models, and prescription-based services into a seamless omnichannel experience. This role is central to defining that vision and turning it into reality.

Job Description

The role centers on creating an omnichannel strategy that drives online sales of prescription-based products and integrates digital and physical touchpoints.

• Define and deliver a clear omnichannel vision and roadmap for EMEA
• Develop strategies to migrate prescription-based purchases from clinics to online platforms.
• Build business cases for subscription models, private-label propositions, and recurring service solutions
• Assess current capabilities and identify gaps in technology, processes, and partnerships
• Collaborate with senior leadership and cross-functional teams (sales, marketing, supply chain, digital) to align execution plans
• Create actionable playbooks and KPIs to guide implementation across markets
• Advise on partnerships with major e-commerce players and healthcare retailers
• Ensure strategies are data-driven, commercially viable, and scalable across diverse EMEA markets.

The Successful Applicant

A strategic commercial leader with deep experience in omnichannel and e-commerce within healthcare, ideally prescription based products or medical devices.

• Proven track record in driving online sales and shifting consumer behavior toward digital solutions
• Expertise in strategic account management and partnerships.
• Data-driven mindset with strong analytical and business case development skills
• Comfortable operating in a fast-paced, matrixed environment with cultural complexity across EMEA
• Hands-on, agile, and able to influence senior stakeholders

Open on location.

What’s on Offer

• Opportunity to lead a transformative shift in healthcare commerce across EMEA
• High visibility and influence with senior leadership teams