Sales Host / Member Consultant - New Club Opening

Frasers Group; Birmingham; Hybrid; GBP 12,000 - 17,000; Part time

Benefits offered by this job

Free gym membership

Colleague discount

Monthly Champions

Personal Training sessions

Training & development

Group Training experience

High-performance culture

Job summary

Everlast Gyms in Birmingham is seeking a Sales Host to grow our membership community through exceptional customer experiences and proactive sales. You will welcome prospects, engage guests, and promote Frasers Group brands while driving retention and value.

You will act as a brand ambassador, supporting commercial goals, delivering member-first service, and contributing to a high-performance team culture with training and development opportunities.

Qualifications

• Passion for fitness, customer service and sales.
• Strong communication and relationship-building skills.
• Positive, confident and outgoing personality.

Responsibilities

• Convert prospects into members and drive memberships.
• Drive membership sales, renewals, upgrades and secondary spend.
• Conduct tailored club tours based on fitness goals.
• Follow up enquiries to maximise membership conversion.
• Build relationships with members to improve retention and engagement.
• Support club sales and retention targets.

Skills

Communication

Relationship-building

Outgoing personality

Target-driven

Organisational skills

Team player

Flexible hours

Sales experience

Tools

CRM systems

Booking systems

Job description

• Part-time

Company Description

Turn Conversations into Memberships. Create Experiences That Keep Members Coming Back.

At Everlast Gyms, our people are at the heart of everything we do. Their passion, energy and commitment create an experience that keeps members engaged, motivated and returning time and time again.

As a Sales Host, you'll play a key role in growing our membership community by delivering exceptional customer experiences, driving membership sales and supporting member retention. Every interaction is an opportunity to make a positive impact, whether you're welcoming a prospect, supporting an existing member or promoting the products and services that help people achieve their goals.

This is an ideal opportunity for someone passionate about sales, fitness and customer service who wants to develop their career within a fast-growing fitness business.

Why Join Everlast Gyms?

• Free Everlast Gyms membership
• 20% colleague discount across all Frasers Group brands
• Eligibility for the Everlast Gyms Monthly Champions recognition programme
• Opportunities to deliver Personal Training sessions outside of contracted hours
• Training and development opportunities to support career progression
• Opportunities to gain experience delivering Group Training classes
• Be part of a high-performance culture that rewards ambition and results

Job Description

The Role

As a Sales Host, you'll be responsible for creating outstanding member experiences while driving membership growth and retention within the club.

You'll act as a brand ambassador, supporting the club's commercial goals while delivering exceptional service to every member, guest and prospect.

• Deliver exceptional experiences that convert prospects into members
• Drive membership sales, renewals, upgrades and secondary spend opportunities
• Conduct tailored club tours based on individual fitness goals and needs
• Use effective questioning, rapport building and objection handling techniques
• Follow up enquiries and leads to maximise membership conversion
• Build strong relationships with members to improve retention and engagement
• Support the delivery of club sales and retention targets

Customer Experience

• Provide a friendly, professional and welcoming environment for all members and guests
• Handle member queries and concerns efficiently and professionally
• Promote the products, services and fitness solutions available within the club
• Actively support club initiatives, events and member engagement activities
• Represent the Everlast Gyms brand with energy and professionalism

Operational Excellence

• Support the day-to-day operation of the club
• Act as a key holder when required
• Maintain high standards of cleanliness, presentation and safety
• Support gym floor standards and member-facing areas
• Assist with gym resets and operational tasks where required
• Utilise membership and CRM systems effectively to manage enquiries and member information

Team Contribution

• Work collaboratively with the wider club team to achieve business goals
• Support national campaigns, challenges and initiatives
• Contribute to a positive and engaging club culture
• Take ownership of personal performance and development

Qualifications

What We're Looking For

• Passion for fitness, customer service and sales
• Strong communication and relationship-building skills
• Positive, confident and outgoing personality
• Target-driven mindset with a desire to achieve results
• Strong organisational and administration skills
• Ability to work independently and as part of a team
• Flexible approach to working hours, including weekends and Bank Holidays
• Previous experience in sales, hospitality, retail, leisure or customer service
• Experience working toward sales or performance targets
• Knowledge of membership sales or customer retention principles
• Experience using sales, booking or membership systems

Additional Information

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating exceptional fitness experiences while investing in our people, helping them develop rewarding careers within fitness, sales and club management.

Whether you're starting your career or bringing previous sales experience, this is an opportunity to develop your skills in a fast-paced, customer-focused environment where performance and progression are genuinely recognised.

To succeed with us, you'll embody our principles:

Think Without Limits

Challenge yourself, embrace opportunities and continuously improve.

Own It and Back Yourself

Take responsibility, deliver results and make a positive impact every day.

Be Relevant

Create meaningful experiences for our members, colleagues and communities.