Sales Executive – London (Mandarin & English Required)

Wei's Food Ltd; Stanmer; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A growing food brand in the UK is seeking a Sales Executive to spearhead its franchise expansion in London. The successful candidate will identify and engage potential franchisees, present the business model, and assist with onboarding. Key qualifications include proven sales experience, excellent communication skills, and fluency in Mandarin/Chinese. This role offers a competitive salary with performance-based commission and opportunities for career growth within the company.

Benefits

Competitive salary

Career progression opportunities

Supportive work environment

Qualifications

• Proven experience in sales, business development, or franchise sales in the F&B sector.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated, target-driven, and able to work independently.

Responsibilities

• Identify and engage potential franchisees and investors.
• Present the franchise model and investment opportunities.
• Build and maintain strong relationships with partners.
• Support new franchisees through onboarding.
• Conduct market research and competitor analysis.
• Work closely with marketing and operations.
• Achieve monthly and quarterly sales KPIs.

Skills

Sales experience

Business development

Communication skills

Negotiation skills

Presentation skills

Fluency in Mandarin/Chinese

Job description

About Wei’s Malatang

Wei’s Malatang delivers bold flavours and fresh ingredients in every bowl. We specialise in made‑to‑order Chinese hotpot bowls, offering a wide selection of meats, seafood, vegetables, and noodles. With fast service and authentic taste, we bring the excitement of traditional Chinese street food to customers across the UK.

As we continue expanding in London, we are looking for a Sales Executive to drive franchise and investment growth for the brand.

The Role

As a Sales Executive, you will play a key role in developing Wei’s Malatang’s franchise network in London. You will identify potential franchisees and investors, present our business model, and guide new partners through the onboarding process.

Key Responsibilities

• Identify, prospect, and engage potential franchisees and investors across the London region.
• Present Wei’s Malatang’s franchise model, business opportunities, and investment returns.
• Build and maintain strong relationships with prospective and existing partners.
• Support new franchisees through the onboarding and setup process.
• Conduct market research and competitor analysis to support expansion strategies.
• Work closely with marketing and operations teams to deliver franchise growth targets.
• Achieve and exceed monthly and quarterly sales KPIs.

Requirements

• Proven experience in sales, business development, or franchise sales (F&B experience preferred).
• Excellent communication, negotiation, and presentation skills.
• Strong ability to build rapport and close deals with a diverse range of clients.
• Self‑motivated, target‑driven, and comfortable working independently.
• Understanding of the UK/European food & beverage or franchise market is an advantage.
• Fluency in both English and Mandarin/Chinese is mandatory.

What We Offer

• Competitive salary with performance‑based commission.
• Opportunities for career progression within a fast‑growing brand.
• Supportive, multicultural work environment.
• Opportunity to help shape Wei’s Malatang’s expansion in the UK market.

How to Apply

Please submit your CV and a brief cover message outlining your relevant experience. We will contact shortlisted candidates for interviews.