Sales Executive – Berkshire

White Recruitment Construction; England; On-site; GBP 45,000 - 52,000; Full time

Job summary

A leading drinks distributor in Berkshire seeks a Sales Manager to drive sales growth in the on-trade sector. The role involves managing existing accounts and developing new business by building strong relationships with clients in pubs, bars, and restaurants. A proven sales background, understanding of the sector, and a full UK driving licence are essential for this role, which offers a competitive salary with bonus and car allowance.

Benefits

Competitive base salary

Bonus structure

Company car or car allowance

Opportunities for progression

Regular training and tastings

Collaborative team culture

Qualifications

• Proven track record in sales.
• Results-driven with a passion for the drinks industry.
• Full UK driving licence is essential.

Responsibilities

• Drive sales growth by identifying new on-trade opportunities.
• Manage an existing portfolio of hospitality clients.
• Build relationships with key decision-makers.
• Promote drinks portfolio and introduce new products.
• Ensure excellent customer service with internal teams.
• Attend industry events and tastings.

Skills

Sales experience in drinks, FMCG, or hospitality

Understanding of the on-trade sector

Negotiation and influencing skills

Self-motivation and organization

Confident communication

Job description

Sales Manager / Business Development Manager – Drinks Industry
Berkshire (Field-based, with travel across the region)
Up to £45,000 per annum + Bonus + Car Allowance + Benefits

Sector:
Drinks Distribution / On-Trade / Hospitality

I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager

As the Sales Manager / BDM, you’ll be the face of the business in the region – building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You’ll be responsible for both account management and new business development, ensuring your customers receive first-class service.

Key Responsibilities

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
• Results-driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self-motivated, well-organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business
• Regular industry training and tastings
• A vibrant, collaborative team culture

Interested? Apply now with an up to date CV to be considered for this exciting Sales Manager opportunity.