Sales Executive - Abbey Hill Golf Centre - Milton Keynes, Buckinghamshire

Burhill Golf & Leisure; England; On-site; GBP 27,000 - 34,000; Full time

Job summary

A hospitality and leisure company in the UK is seeking a sales-focused professional to enhance their weddings and events business. The successful candidate will manage client enquiries, conduct venue tours, and drive new business through outreach and networking. Key skills include strong communication, organisational abilities, and a target-driven mindset. This role offers a competitive salary with commission opportunities and various employee benefits.

Benefits

Commission on targets

Free golf and driving range use

Discounts for family

Free room hire for events with food and drink

Retail staff discount

Complimentary meals on long shifts

Discount on food and drink

Enhanced maternity/paternity support

Dental scheme

Contributions to eye tests and glasses

Employee Assistance Programme

Qualifications

• Must have a strong sales focus and be a confident communicator.
• High attention to detail and excellent organisational skills are required.
• Experience in lead generation through social media is preferred.

Responsibilities

• Convert incoming enquiries while maximising conversion rates.
• Conduct venue tours and secure bookings.
• Drive new business through proactive outreach and local networking.
• Update social media channels to generate leads.

Skills

Persuasive communication

Excellent organisational skills

Social media marketing

CRM tools competence

Target-driven mindset

Proactive and self-motivated

Team player

Tools

CRM tools

Job description

Overview

Predominantly, you'll be at the forefront of growing our weddings and events business by maximising enquiry conversion, generating new leads, and ensuring every prospective client receives a professional, confident, and sales-focused journey from initial contact to confirmed booking.

Responsibilities

• Handle and convert incoming enquiries quickly and to company standards, with a focus on maximising conversion rates.
• Diligent and thorough CRM compliance.
• Drive new business through proactive outreach, local networking, and lead-generation activity.
• Conduct professional venue tours that highlight our strengths, overcome objections, and secure bookings.
• Meet with wedding couples and event organisers to finalise details and take payments (handover to operations afterwards).
• Contact client’s post‑event to gather feedback and encourage repeat business.
• Update social media channels to increase awareness and generate inbound leads.
• Maintain exceptional accuracy within the prospecting and booking systems to support reporting and KPI achievement.
• Meet and greets as required, encouraging re‑bookings and future sales.
• Contribute sales ideas and business development suggestions in team meetings.
• Obtain deposits, signed contracts, and documentation in line with company procedures.
• Communicate client requirements effectively to the Food & Beverage team for smooth handover.
• Maintain strong product knowledge to confidently promote offerings and upsell where appropriate.
• Adhere to KPIs set by the Sales Manager and consistently work toward exceeding targets.

Qualifications

• A confident, persuasive communicator with a strong sales focus.
• Excellent organisational skills and high attention to detail.
• Experience (or strong interest) in social media and marketing for lead generation.
• Competence with basic computer systems and CRM tools.
• A target‑driven mindset with proven success in sales roles.
• Proactive, self‑motivated, and able to prioritise workload effectively.
• A team player with flexibility to work weekends and occasional evenings.

Benefits

• Commission across Group Golf, Functions and Golf membership, paid monthly based on targets hit and compliance.
• Free golf, mini golf, and driving range use.
• Guest‑rate discounts for family when accompanied by you.
• Free room hire at any BGL venue when purchasing food and drink.
• Retail staff discount across all BGL shops.
• Complimentary meal on shifts over 6 hours.
• Free tea and coffee on duty.
• 30% discount on food and drink at all BGL sites for you + up to 10 guests.
• Enhanced maternity and paternity support.
• Dental scheme at a reduced rate.
• Contributions to eye tests and glasses.
• Employee Assistance Programme for wellbeing support.

Compensation & Working Hours

Proximity to Milton Keynes with free on‑site parking. A contract of between 32‑40 hours per week is available. This role includes some evenings, and regular weekends given we are a hospitality sales business. For context, this would typically look like one evening midweek until circa 7.30pm and approx. 3 in 8 or 4 in 10 weekend days outside of holiday cover. £27k Full time equivalent (40 hours), OTE with comms up to 34k (uncapped aside from operational and membership capacities).