Sales Executive

Old Course Hotel; St Andrews; On-site; GBP 37,000 - 42,000; Full time

Job summary

A luxury resort and golf hotel in St Andrews is seeking an experienced Sales Executive - Wholesale. The role involves increasing room nights and revenue from the wholesale golf market and developing client relationships. Ideal candidates should have over 2 years of relevant sales experience, excellent communication and presentation skills, and familiarity with Microsoft 360, Delphi CRM, and Hotel PMS. The position offers a salary of £37,000 - £42,000, bonuses, and various perks including free meals, discounts, and fitness access.

Benefits

Free meals and drinks

Discounts across the resort

Free access to on-site gym

Free access to mortgage advice

Cycle2Work

24/7 Employee Assistance Programme

Qualifications

• 2+ years of hotel sales experience, ideally in luxury resorts.
• Must have a valid driver's license.
• Ability to work independently and as part of a team.

Responsibilities

• Increase room nights and resort revenues from wholesale golf market.
• Produce targeted sales plans to achieve revenue goals.
• Develop relationships with golf tour operators.
• Identify and maintain new client relationships to increase visibility.

Skills

Sales experience in wholesale golf market

Effective communication skills

Excellent presentation abilities

Multi-tasking abilities

Tools

Microsoft 360

Delphi CRM

Hotel PMS

Job description

An exciting opportunity has become available from February 2026 for an experienced Sales Professional to join our Sales team as Sales Executive - Wholesale.

Supporting our Director of Revenue and Sales, and wider team, this role is focused on proactively identifying, developing, securing and maintaining new business opportunities to maximise room nights and resort revenue while representing the Old Course Hotel to achieve financial goals.

Responsibilities

• Increasing room nights and resort revenues from wholesale golf market whilst removing market share from the competitive set.
• Working independently to achieve objectives with minimal support.
• Produce targeted sales plan to achieve or exceed wholesale room nights & revenue goals.
• Develop existing golf tour operator relationships in order to maximise opportunities and encourage repeat revenues.
• Proactively identify, research, develop and maintain new client relationships and opportunities to increase the Old Course Hotel’s visibility within defined sales territories.
• Provide consistent and timely delivery of communication and services to clients and ensure guest satisfaction.
• Accompany and entertain clients during site inspections where appropriate which includes existing and new clients, journalists and media.
• Identify and attend industry events and shows throughout the year, locally, nationally and internationally.
• Update Sales CRM with all sales leads, accounts, appointments, notes and subsequent actions.
• Keep daily and regular contact with current and future business partners and stakeholders.

Qualifications

• Relevant sales experience within wholesale golf market with 2+ years hotel sales, ideally within a luxury resort or equivalent.
• Effective oral & written communication skills, excellent follow through, and an ability to multi-task.
• Excellent listening, communication and presentation abilities.
• Computer literate – Microsoft 360, Delphi CRM and Hotel PMS experience.
• Must possess a full valid drivers license.
• Able to work using own initiative as well as part of a team.
• Must be able to travel to client offices for sales calls whether local, national and international.

Hours

Full Time, Permanent

£37,000 - £42,000 basic salary + performance based quarterly bonus + car allowance

• Free meals and drinks in our complimentary staff canteen
• Discounts across the resort including in our restaurants, room rates, pro shop and golf course
• Wider group discounts within Kohler group.
• Free access to our on-site Kohler Waters Fitness including fully equipped gym, 20-metre pool, sauna and hot tub.
• Free access to mortgage advice
• Cycle2Work
• 24/7 access to the Employee Assistance Programme

The Old Course Hotel, Golf Resort and Spa is an equal opportunities employer. We aim to ensure that no job applicant, employee, or worker is discriminated against on the grounds of protected characteristics.