Sales Executive

Anne Corder Recruitment; Greater Lincolnshire; On-site; GBP 80,000 - 100,000; Full time

Job summary

A recruitment agency seeks a confident Business Development Manager (B2B) to drive growth across trade customers in Lincolnshire. The role involves actively engaging new clients and maintaining strong relationships. Ideal candidates have sales experience in relevant sectors, strong communication skills, and a proactive approach. A competitive salary and bonus potential are offered, along with a supportive working environment.

Benefits

Competitive salary

Performance-based bonus potential

Company vehicle or mileage allowance

Supportive working environment

Represent a premium brand

Qualifications

• Proven experience in sales or account management, ideally in horticulture, food & drink, gifting, or artisan products.
• Strong communication and relationship-building skills.
• Professional, well-presented, and confident when representing a premium brand.
• Self-motivated, organised, and proactive in developing new business.
• Full UK driving licence and willingness to travel regularly.

Responsibilities

• Actively contact and engage potential new B2B customers via phone, email, and social media.
• Visit existing and prospective customers to showcase products and develop long-term relationships.
• Build and maintain a strong pipeline of trade accounts.
• Support marketing activity by following up on leads and assisting with promotions and events.
• Provide market feedback, including insights on customer needs, trends, and competitor activity.
• Represent the brand professionally, reflecting quality, sustainability, and premium standards.

Skills

Sales experience

Relationship building

Communication skills

Self-motivated

Organized

Job description

Business Development Manager (B2B)

Location: Lincolnshire

About the Role

We are looking for a confident, proactive Business Development Executive to join our rapidly expanding client. This hands on sales role focuses on building strong relationships and driving growth across B2B and trade customers, including farm shops, garden centres, florists, independent retailers, hotels, and other outlets interested in high-quality products. You will be responsible for proactively contacting and visiting customers, following up on leads, and working closely with marketing initiatives to support seasonal promotions and campaigns.

Responsibilities

• Actively contact and engage potential new B2B customers via phone, email, and social media.
• Visit existing and prospective customers to showcase products and develop long‑term relationships.
• Build and maintain a strong pipeline of trade accounts.
• Support marketing activity by following up on leads and assisting with promotions and events.
• Provide market feedback, including insights on customer needs, trends, and competitor activity.
• Represent the brand professionally, reflecting quality, sustainability, and premium standards.

Skills & Experience

• Proven experience in sales or account management, ideally in horticulture, food & drink, gifting, or artisan products or a graduate with confidence, excellent people skills, and a willingness to learn.
• Strong communication and relationship‑building skills.
• Professional, well‑presented, and confident when representing a premium brand.
• Self‑motivated, organised, and proactive in developing new business.
• Full UK driving licence and willingness to travel regularly.

What Our Client Offers

• Competitive salary depending on experience.
• Performance‑based bonus potential (after initial 6 months).
• Company vehicle or mileage allowance for customer visits.
• Supportive, friendly, and collaborative working environment.
• Represent a premium brand with a strong story and high‑quality products.

Please apply now for more information.