Sales Executive

WR Logistics; England; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading drinks distributor in the UK is seeking a Sales Manager to drive growth in the Berkshire region. This role involves building strong relationships with on-trade clients, managing an existing portfolio, and developing new business opportunities. The ideal candidate will have a proven sales track record in the drinks or hospitality sectors and a passion for the industry. Attractive salary package includes a base salary, bonus, and car allowance in a vibrant team culture.

Benefits

Competitive base salary

Bonus structure

Company car or car allowance

Opportunities for progression

Regular training and tastings

Collaborative team culture

Qualifications

• 5+ years of experience in sales within drinks, FMCG, or hospitality.
• Understanding of pubs, bars, restaurants, and hotels.
• Full UK driving licence is essential.

Responsibilities

• Drive sales growth by identifying new opportunities.
• Manage and grow an existing portfolio of clients.
• Build relationships with key decision-makers.
• Promote drinks portfolio and introduce new products.
• Ensure excellent customer service by working with internal teams.
• Attend industry events and tastings.

Skills

Proven track record in sales

Strong understanding of the on-trade sector

Confident communicator

Strong negotiation and influencing skills

Self‑motivated and well‑organised

Job description

Sales Manager / Business Development Manager - Drinks Industry

Berkshire (Field-based, with travel across the region)
Up to 45,000 per annum + Bonus + Car Allowance + Benefits

Sector:
Drinks Distribution / On-Trade / Hospitality

I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager

As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.

Key Responsibilities:

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You:

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
• Results-driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self‑motivated, well‑organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer:

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business
• Regular industry training and tastings
• A vibrant, collaborative team culture

Interested? Apply now with an up-to-date CV to be considered for this exciting Sales Manager opportunity.