Sales Executive

CMC Motorcycles; Cannock; On-site; GBP 24,000 - 42,000; Full time

Job summary

CMC Motorcycles in Cannock is seeking a full-time Sales Executive to join our on-site team. You will greet customers, assess needs, demonstrate motorcycles, and prepare quotations, guiding the sale from enquiry to delivery with professional, transparent service.

You will maintain showroom displays, follow up with leads, and coordinate with service and parts to ensure a seamless customer experience. Weekend and peak trading hours flexibility is expected.

Qualifications

• Proven skills in retail or automotive sales, with the ability to build rapport, understand customer needs, and close deals effectively.
• Strong customer service and communication skills, including active listening, clear verbal communication, and a friendly, professional approach.
• Basic business and administrative skills, such as handling documentation, managing pricing and finance options, and using point-of-sale systems.
• Good organizational and time-management skills, with the ability to prioritize tasks in a busy showroom environment.
• Interest in motorcycles and motorcycling culture; product knowledge of motorcycle brands and models is highly beneficial.
• Comfort with using digital tools (email, CRM systems, inventory systems) to manage customer records and follow-ups.
• Ability to work on-site as part of a team, including flexibility to work weekends and peak trading hours as required.
• Previous experience in motorcycle, automotive, or retail sales is an advantage; a valid motorcycle licence is desirable but not mandatory.

Responsibilities

• Greet customers and conduct needs assessments to identify suitable motorcycles and products.
• Present and demonstrate motorcycles and related products to customers, building rapport and guiding the sale.
• Prepare quotations and manage the sales process from initial enquiry through to delivery.
• Maintain showroom displays and ensure pricing and promotions are up to date.
• Follow up with leads and existing customers to nurture relationships and drive repeat business.
• Coordinate with service and parts teams to ensure a smooth customer experience from sale to handover.

Skills

Retail sales

Automotive sales

Customer rapport

Closing deals

Job description

Company Description

CMC Motorcycles is a family-owned business founded in 1975 and has grown into one of the largest motorcycle dealers in the UK. With dealerships in Chesterfield, Cannock, Coleshill, Bridgend and Newport, CMC offers a wide range of new Yamaha & Honda models and quality pre-owned motorcycles. The company also provides clothing, accessories, parts, and servicing at several locations, giving customers a comprehensive motorcycling experience. The team prides itself on friendly, knowledgeable service and aims to support riders with all their motorcycling needs.

Role Description

This is a full-time, on-site Sales Executive role based at the Cannock dealership. The Sales Executive will assist customers in selecting new and pre-owned motorcycles and related products, providing informed, customer-focused advice. Daily responsibilities include greeting customers, conducting needs assessments, presenting and demonstrating motorcycles, preparing quotations, and handling the sales process from initial enquiry through to delivery. The role also involves maintaining showroom displays, following up with leads and existing customers, processing sales documentation, and coordinating with the service and parts teams to ensure a smooth customer experience. The Sales Executive will work towards agreed sales and customer satisfaction targets while upholding CMC’s standards of professional, transparent service.

Qualifications

• Proven skills in retail or automotive sales, with the ability to build rapport, understand customer needs, and close deals effectively.
• Strong customer service and communication skills, including active listening, clear verbal communication, and a friendly, professional approach.
• Basic business and administrative skills, such as handling documentation, managing pricing and finance options, and using point-of-sale systems.
• Good organizational and time-management skills, with the ability to prioritize tasks in a busy showroom environment.
• Interest in motorcycles and motorcycling culture; product knowledge of motorcycle brands and models is highly beneficial.
• Comfort with using digital tools (email, CRM systems, inventory systems) to manage customer records and follow-ups.
• Ability to work on-site as part of a team, including flexibility to work weekends and peak trading hours as required.
• Previous experience in motorcycle, automotive, or retail sales is an advantage; a valid motorcycle licence is desirable but not mandatory.