Sales Executive

NWF Fuels Ltd; Basford; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Training opportunities

Medicash

Shopping discounts

Travel savings

Entertainment offers

Dining and lifestyle discounts

Enhanced parental leave

Company pension

Job summary

NWF Fuels is seeking a proactive Outbound Sales Executive to drive new commercial business across the UK. You will generate opportunities through targeted prospecting, engage with key decision makers, and build lasting relationships to deliver growth for the fuels portfolio.

You will work within a supportive Internal Sales team, collaborating with the desk and field network to convert opportunities, manage a robust pipeline, and achieve agreed targets with a strong customer focus.

Qualifications

• Proven outbound B2B sales or business development capability.
• Confident prospecting and engaging decision makers.
• Resilient and comfortable creating opportunities from a cold start.
• Strong commercial questioning and objection handling skills.
• Collaborative and comfortable working as part of a desk and field partnership.

Responsibilities

• Proactively prospect and acquire new Commercial customers and build a healthy pipeline.
• Support and reference opportunities through field partnerships with the Regional BDM.
• Sell across multiple products including Commercial Fuels, AdBlue, Fuel Cards and Telemetry.
• Maintain and follow up on quotes and opportunities with discipline.
• Accurately record activity and customer intelligence within the CRM and deliver targets.

Skills

Outbound sales

Prospecting

Cold outreach

Questioning & objection handling

Collaborative approach

Job description

Day to Day

New Business Acquisition

• Proactively prospect and acquire new Commercial customers.
• Target agreed lapsed customer populations.
• Work Marketing supplied campaigns and lead data.
• Research and self-source new opportunities.
• Build relationships with relevant customer decision makers.

Outbound & Field Partnership

• Work closely with an aligned Regional BDM.
• Qualify and refer opportunities requiring field engagement.
• Share market intelligence, prospects and customer insight.
• Support the BDM before and after customer meetings where appropriate.
• Maintain shared accountability for developing the regional opportunity pipeline.

Multi Product Selling

• Sell across Commercial Fuels, AdBlue, Fuel Cards and Telemetry.
• Understand the customer's complete fuelling requirements.
• Seek multi product relationships wherever appropriate.
• Use one product opportunity as a route into the wider customer relationship.

Pipeline Management

• Build and maintain a healthy New Business pipeline.
• Maintain clear next actions and expected close dates.
• Follow up quotes and opportunities with discipline.
• Accurately record activity and customer intelligence within CRM.
• Deliver targets across new accounts, volume, GM and product penetration.

Proven outbound B2B sales or business development capability.

• Confident prospecting and engaging decision makers.
• Resilient and comfortable creating opportunities from a cold start.
• Strong commercial questioning and objection handling skills.
• Collaborative and comfortable working as part of a desk and field partnership.

NWF Group comprises of 3 key businesses: NWF Fuels, NWF Agriculture & Boughey Distribution. Employing over 1,400 colleagues across the group, we encourage and empower our people to progress and move fluidly through the group, meaning the sky really is the limit when you join us!

What makes NWF Fuels different?

Our commitment to the customer and our focus on service is what sets us apart in the market, and our people are the driving force! We supply a range of fuel related products throughout the UK to domestic, agricultural, commercial and retail customers through our modern fleet of over 155 tankers and a strategically located depot network allowing us to service more than 113k customers. The business has grown organically and through acquisition currently standing as the third largest fuel distributor in the UK - we plan to climb higher and want you to be a part of it!

The Outbound Sales Executive sits within NWF Fuels' Internal Sales team and is dedicated exclusively to proactive Commercial New Business acquisition. The role is focused on creating new sales opportunities through targeted prospecting, engagement with defined lapsed customers, marketing generated campaigns and self-sourced activity, building and converting a strong pipeline of profitable new business.

Working closely with prospective customers, you will identify needs, develop opportunities, and generate sustainable growth for the business through a proactive and commercially focused approach.

Why NWF Fuels?

• Monthly Pay: Up to £35,000 base salary dependent on experience with realistic OTE of £48,600
• Shifts: Monday to Friday
• Holidays: 33 days per year including bank holidays
• Progression Opportunities: Clear progression pathways both within the Fuels sales structure and across the wider group that operates 2 other business'
• Training Opportunities: Funded, accredited courses.
• Medicash: Cashback on routine medical expenses such as dental, optical, physiotherapy and more!
• Shopping Discounts: Save with discounts at major retailers like Sainsbury's, Morrisons, Currys, Debenhams and more!
• Travel Savings: Discounts on flights, hotels, and airport parking.
• Entertainment Offers: Reduced prices at over 400 cinemas across the UK, including savings on drinks and snacks.
• Dining and Lifestyle: Access to deals on restaurants, leisure activities, and other lifestyle services.
• Enhanced Policies: Enhanced maternity and paternity leave.
• The Usual: Company Pension Scheme, Life Assurance, Cycle to Work Scheme, Employee Assistance Programme including counselling, legal and financial support, Free Refreshments, Free Secure On-Site Parking!