Sales & Events Lead

COREcruitment Ltd; Manchester; On-site; GBP 38,000 - 60,000; Full time

Benefits offered by this job

Free unlimited classes across London

Staff retail discounts

Wellness perks

Job summary

Reformer Collective in London is seeking a Sales & Events Coordinator to drive memberships, class packs and private events at the flagship studio. You will convert enquiries, curate an events calendar and deliver an outstanding front-of-house experience.

The role combines sales, relationship building and local partnerships, with uncapped commissions and a supportive design-led community focus. Evening and weekend availability is required.

Qualifications

• 1–2+ years experience in boutique fitness, hospitality, luxury retail or events.
• Strong admin and follow-up discipline.
• Comfortable engaging with corporates, influencers and high-net-worth clients.
• Available for some evenings/weekends for events and peak hours.
• Confident, persuasive and able to close deals and build relationships.

Responsibilities

• Welcome and onboard studio guests; deliver exceptional front-of-house experience.
• Hit and exceed monthly sales targets for memberships, class packs, and retail.
• Manage inbound leads (phone, email, walk-ins, social) and maintain CRM pipeline.
• Develop and execute a local events programme: workshops, brand collabs, corporate wellness, launch parties, community activations.
• Build relationships with local businesses, hotels, concierge teams and wellness partners in Piccadilly.
• Support marketing initiatives: social content, email campaigns, in-studio promotions.
• Track KPIs (conversion rates, retention, event ROI) and report to studio leadership.
• Represent Reformer Collective at external networking and partnership opportunities.

Skills

Sales experience

Events planning

CRM management

Relationship building

Communication

Customer service

Tools

CRM software

Job description

Sales & Events Coordinator – Reformer Pilates - London

Salary: £38,000, plus commission/bonus on targets

Location: Central London

My client is a design-led, community-driven Pilates brand delivering high-quality, inclusive movement experiences across our boutique London studios, including the central London flagship. We’re looking for an energetic, commercially minded Sales & Events Coordinator to drive memberships, class packs, corporate bookings, and private events at the flagship studio.

The Role

You’ll be the first point of contact for new and existing clients, converting enquiries into sales while curating a calendar of events that brings our community together and attracts new audiences.

Key responsibilities

• Welcome and onboard studio guests; deliver exceptional front-of-house experience
• Hit and exceed monthly sales targets for memberships, class packs, and retail
• Manage inbound leads (phone, email, walk-Ins, social) and maintain CRM pipeline
• Develop and execute a local events programme: workshops, brand collabs, corporate wellness, launch parties, and community activations
• Build relationships with local businesses, hotels, concierge teams, and wellness partners in Piccadilly
• Support marketing initiatives: social content, email campaigns, and in-studio promotions
• Track KPIs (conversion rates, retention, event ROI) and report to studio leadership
• Represent Reformer Collective at external networking and partnership opportunities

You Are

• Confident, charismatic, and naturally persuasive – you love closing deals and building relationships
• Experienced in boutique fitness, hospitality, luxury retail, or events (1–2+ years)
• Organised and proactive, with strong admin and follow-up discipline
• Comfortable speaking to corporates, influencers, and high-net-worth clients
• Passionate about fitness, wellness, and community-building
• Available for some evenings/weekends as needed for events and peak studio hours
• Competitive base salary + uncapped commission/bonus structure
• Free unlimited Reformer, Tower, and Mat classes across all London studios
• Staff retail discounts and wellness perks
• Career progression within a fast-growing boutique brand
• A vibrant, design-led studio in the heart of Picadilly