Sales Enablement Copywriter

Civica UK Ltd; Dudley; On-site; GBP 35,000 - 50,000; Full time

Job summary

A prominent software company in Dudley is seeking a versatile Copywriter specializing in sales enablement messaging. You will create customer-centric narratives and collaborate with teams to enhance brand storytelling and messaging frameworks. This role offers a dynamic environment with opportunities for career growth and community impact.

Benefits

25 Days Annual Leave

Up to 3 extra days for volunteering

5% employer pension contribution

Private Medical Insurance

Health Cash Plan

Life Assurance

Qualifications

• Strong writing skills with a portfolio showcasing sales enablement materials.
• Experience in translating complex concepts into engaging narratives.
• Familiarity with customer pain points and effective value communication.

Responsibilities

• Craft messaging for sales enablement including pitch decks and product sheets.
• Develop customer-centric value propositions.
• Collaborate with teams for brand-aligned messaging.

Skills

Sales enablement messaging

Customer-centric narratives

B2B sales messaging

Brand storytelling

Collaborative work with design teams

Job description

We’reCivica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be aGovTechchampion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success,we'reat a pivotal point on our journey to realise that aspiration.

Why you will love this opportunity as a Designer at Civica

We’reseeking a versatile Copywriter who excels in crafting clear, persuasive messaging for sales enablement and commercial storytelling. You will articulate CVPs through customer-centred value narratives that support outcome-based selling, develop messaging frameworks, and create high-impact sales assets that help teams sell with clarity and confidence. Alongside this core focus, you will also contribute to brand storytelling and creative ideation as needed. This role blends strategic thinking with strong written craft.

What you will do

• Write messaging for sales enablement materials including pitch decks, product sheets, one-pagers, casestudiesand playbooks.
• Translate CVP and product propositions into simple, engaging, customer-centricvalue addnarratives.
• Collaborate with design and product teams to elevate clarity,valueand impact.
• Createbrand ideas,headlines,scriptsand concept narratives.
• Develop brand-aligned messaging frameworks andsupport with governingtone-of-voice.
• Ensure messaging aligns with visual direction and brand identity.
• Adapt tone and messaging for different audiences and stages of the funnel.
• Portfoliodemonstratingstrong writing forsales enablement materials, with supporting examples of brand storytelling.
• Ability to simplify complex concepts and communicate value with clarity and impact.
• Experience developingB2B sales messaging, including sales plays, go-to-marketcontentand outcome-based selling messaging.
• Deep understanding of customer pain points and value drivers.
• Skilled inmaintainingtone-of-voice and applying brand messaging frameworks consistently.
• Comfortable partnering with designers to bring ideas to life holistically.

We Want You to Bring Your Whole Self to Work

There is no such thing as the perfect candidate, so if you think you have what it takes but don't necessarily meet every single point on the list above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Why You'll Love Working with Us

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities. We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect:

Time Off & Work-Life Balance

• ✔ 25 Days Annual Leave + bank holidays – plus theoptionto buy up to 10 extra days!
• ✔ Days of Difference – Up to 3 extra days off for volunteering.

Financial Well-being & Security

• ✔ Pension Contributions – 5% employer match to support your future.
• ✔ Income Protection – Up to 75% salary cover for long-term illness.
• ✔ Life Assurance – 4x salary tax-free lump sum.
• ✔ Critical Illness Cover – £25,000 lump sum (extendable to dependents).

Health & Perks

• ✔ Private Medical Insurance – Fast access to private healthcare.
• ✔ Health Cash Plan – Claim back physio, therapies & more.
• ✔ Dental Insurance – Cover for routine & emergency care.
• ✔ Affinity Groups – Join employee-led communities.
• ✔ Bounty Bonus – Refer a friend & get rewarded.

At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectivesdrivesinnovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences.

We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission.

If you need any adjustments oraccommodationstoparticipatein our recruitment process, please let us know. We are here to support you.