Sales Enablement and Partner Marketing Manager

Blue Light Card; Leicester; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Annual leave

Birthday day off

Volunteer day

Company bonus

Private Medical Insurance

Hybrid working

On-site gym

Job summary

Blue Light Card is seeking a Sales Enablement professional to own end-to-end programmes within the B2B Partnerships function in Leicester. You’ll shape tools, playbooks and training to drive confident commercial conversations.

You’ll build a central Sales Portal, translate our GTM strategy into practical enablement, and deliver onboarding, newsletters, and event enablement. This hands-on role offers real ownership, cross-functional collaboration, and the chance to apply AI tools to marketing

Qualifications

• Hands-on experience building sales enablement tools and playbooks.
• Strong B2B experience and understanding of GTM differences.
• Excellent written communication to translate complex propositions.
• Experience owning programmes end-to-end with multiple priorities.
• Commercial mindset linking enablement to revenue outcomes.
• Ability to work cross-functionally with autonomy in a build-from-scratch environment.
• Interest in AI tools to improve workflows.
• Experience delivering partner communications; HubSpot is a bonus.

Responsibilities

• Build the Sales Portal as the central hub for partner collateral and tools.
• Translate GTM strategy into practical enablement supporting priority accounts.
• Own onboarding, refresher sessions, and rollout of new tools and materials.
• Develop and manage partner communications via HubSpot and other channels.
• Own enablement activity around B2B events, including readiness and post-event learning.
• Rollout scalable partner communications and reporting workflows.
• Measure performance and adoption using data and feedback.
• Create repeatable, scalable ways of working across sales enablement and GTM.

Skills

Sales enablement

B2B marketing

Content development

Onboarding & training

Cross-functional collaboration

Data-driven

AI tools enthusiasm

Tools

HubSpot

Job description

Blue Light Card. Individually great, together unstoppable

Most sales enablement roles ask you to maintain what's already there. This one asks you to build it.

This is a newly created role within Blue Light Card's B2B Marketing function, sitting within the Partnerships team and reporting to the Senior B2B Marketing Manager. There are strong foundations to build from, but the Sales Enablement capability itself is new, giving you real scope to shape the tools, programmes and ways of working that help Partnerships have better, more confident commercial conversations.

You’ll own your programmes end-to-end, using performance data and commercial feedback to drive continuous improvement. It’s a hands‑on role with genuine ownership, and real space to shape what good looks like. If you’d rather build something than maintain something, this is worth a look.

What You’ll Do

• Build the Sales Portal as the central hub for the Partnerships team, giving partner managers easy access to relevant collateral, objection handling, case studies, messaging guidance, and meeting preparation tools

• Translate BLC’s B2B go‑to‑market strategy and commercial proposition into practical sales enablement that supports priority account and category activity and helps the Partnerships team have better, more confident conversations with partners

• Own and deliver ongoing sales enablement and training for the Partnerships team, including onboarding, refresher sessions and the rollout of new tools, materials and approaches.

• Develop and manage targeted partner communications through HubSpot and other channels, including taking ownership of the partner newsletter from planning and delivery through to measurement and improvement

• Own commercial enablement activity around B2B events, coordinating team readiness, account preparation, partner communications, and post‑event learning

• Support the rollout of scalable long‑tail partner communications and partner‑facing reporting, managing workflows once the underlying approach is in place

• Measure the performance and adoption of your programmes, using data and commercial feedback from Partnerships to identify what is working and where to improve

• Build repeatable and scalable ways of working across sales enablement, partner communications, and GTM activation, drawing on live activity and stakeholder insight to raise the bar over time

What You’ll Bring

• A background in sales enablement with direct, hands‑on experience of building sales enablement tools, playbooks, content or programmes that support commercial conversations - not just directing others to produce them

• Strong B2B experience, with a clear understanding of how proof points, tone, and approach differ from consumer marketing

• Excellent written communication and content skills, with the ability to take complex commercial propositions and turn them into clear, practical materials that people actually use

• Experience owning programmes end‑to‑end, from planning through to delivery, measurement, and optimisation, while managing multiple priorities without losing quality or momentum

• Commercially minded, with a clear sense of how sales enablement and marketing activity connects to revenue outcomes

• Comfortable working cross‑functionally across commercial, marketing, and partnerships teams, and at ease operating with autonomy in a build‑from‑scratch environment

• A genuine enthusiasm for AI tools and how they can improve marketing and enablement workflows

• Experience delivering B2B or partner communications, campaigns or lifecycle activity, and familiarity with HubSpot specifically, would be a bonus but is not essential

Our Culture

Our mission is simple: make heroes happy. Our members are real‑life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning, what makes us want to think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world‑class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We promote hybrid working, and value in‑person collaboration so encourage time in our offices – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

Blue Light Card is an equal opportunities employer. We’re committed to building a diverse and inclusive team where different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.

What We Offer

• 25 days annual leave plus public holidays and an additional day off for your birthday

• A Moments that Matter day – one extra day of leave each year to use for something that matters to you

• Buy and sell holiday scheme of up to 5 days

• A volunteering/fundraising day – one paid day each year to give something back to the community

• Annual company bonus scheme – linked to both company and individual performance

• Your own Blue Light Card and exclusive access to thousands of discounts

• Personal growth fund of £450 per year to invest in your development

• Private Medical Insurance that includes cover for pre‑existing conditions

• Auto‑enrolment pension scheme via salary sacrifice, with 100% of employer NI savings reinvested into your pension

• Enhanced Maternity, Partner, Adoption and Shared Parental Leave

• Healthcare cash‑back plan

• Colleague Assistance Programme – 24/7 confidential support whenever you need it

• Hybrid working and flexible hours

• EV charging and free parking onsite at HQ

• Relaxed dress code and modern office space (games area, chill‑out areas, book club, free drinks and well stocked snack drawers!)

• On‑site gym including free HIIT and stretch classes at HQ

#LI-Hybrid