Sales Director (Pulse / Invision)

Midwich Ltd; Diss; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading AV distributor in the UK is seeking a Sales Director to lead and motivate sales teams while owning the sales strategy. You will collaborate on strategic initiatives and drive customer engagement to foster commercial growth. Ideal candidates will have a strong background in coaching teams and strategic leadership, preferably within the AV industry. The role offers a range of benefits including a contributory pension scheme, private health care, and discounts from local businesses.

Benefits

Contributory Pension Scheme

Private Health Care

Permanent Health Scheme

Life Cover

Profit Related Pay

Paid Sickness Leave

Staff Purchase Scheme

Discounts from Local Businesses

Employee Assistance Programme (EAP)

Reduced Gym Membership

Cycle to Work Scheme

Free Car Parking

Shares Programme

Qualifications

• Proven experience in coaching and mentoring teams.
• Strategic leadership experience at a senior level.
• Strong analytical ability and customer-focused mindset.

Responsibilities

• Lead and motivate sales teams to drive commercial growth.
• Own and deliver sales GTM strategy aligned with objectives.
• Collaborate on strategic initiatives across various levels.

Skills

Team coaching and mentoring

Strategic leadership

Excellent communication

Analytical skills

Customer-focused mindset

CRM familiarity

Tools

Pipedrive

Phocas

Office 365

Job description

About Us

Invision and Pulse Cinemas are part of the Midwich Group, a specialist audio‑visual distributor with operations spanning the UK, Ireland, Continental Europe, and Asia‑Pacific. They bring over two decades of expertise and dedication to delivering world‑class AV solutions and unforgettable experiences.

Invision

Invision is Europe’s leading value‑added distributor of high‑end AV technology for both residential and commercial spaces. Collaborating with the world’s top brands, the team combines industry expertise with innovative solutions to create luxurious, cutting‑edge environments, from super‑yachts to bespoke home cinemas. More than just a distributor, Invision transforms dreams into reality, crafting exceptional spaces that need to be seen to be believed.

Pulse Cinemas

Pulse Cinemas stands as the UK’s only AV distributor solely dedicated to home cinema. With a hand‑picked portfolio of world‑leading brands, they specialise in delivering the most immersive and satisfying home cinema systems. Their experienced team, trained in the art of cinema room design and calibration, works closely with resellers and installers to inspire and simplify the creation of extraordinary cinema spaces.

Together, Invision and Pulse Cinemas offer a unique blend of innovation, expertise, and passion, ensuring every project achieves the highest standards of performance and design.

About the Role

• Lead and motivate internal, external, and cinema specialist sales teams.
• Own and deliver the sales GTM strategy, ensuring alignment with business objectives.
• Drive customer engagement and vendor relationships to fuel commercial growth.
• Collaborate with senior leadership on strategic initiatives across customer, vendor, and event levels.
• Ensure ROI on our cinema showrooms at Stansted and Bracknell.
• Foster a culture of energy, collaboration, and progression.

What you will be doing in this role

• Leadership: Coach and mentor the team, set a clear vision, and provide actionable feedback.
• Forecasting & Strategy: Own the forecast, analyse gaps, and make data‑driven decisions using tools like Pipedrive and Phocas.
• Sales Growth: Design and execute innovative campaigns to maximise profits and expand trading accounts.
• Operational Excellence: Manage day‑to‑day operations, planning, and resource allocation.
• Customer Experience: Act as the voice of the customer to improve processes and satisfaction.

What you will bring to the role

• Proven experience in coaching and mentoring teams.
• Strategic leadership experience at a senior level.
• Excellent communication and decision‑making skills.
• Strong analytical ability and customer‑focused mindset.
• Knowledge of Office 365 and familiarity with CRM tools.
• Valid driving licence.
• Experience in the AV industry is highly desirable.

Why you should work here

• Contributory Pension Scheme
• Private Health Care
• Permanent Health Scheme
• Life Cover
• Profit Related Pay
• Paid Sickness Leave
• Staff Purchase Scheme
• Discounts from Local Businesses (dependant on location)
• Recruitment Finders Fee
• Employee Assistance Programme (EAP)
• Reduced Gym Membership (dependant on location)
• Cycle to Work Scheme
• Free Car Parking
• Shares Programme

Midwich Group is an equal opportunity employer and welcomes applicants from all backgrounds. If you meet the qualifications and are interested in this opportunity, please submit your CV and cover letter for consideration.