Sales Director - London Vet

Closerstill Media; City of Westminster; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading B2B events company in the UK is seeking an ambitious Sales Director to take ownership of sales for two flagship events, London Vet Show and BVA Live. You will develop strategies, grow major accounts, and lead a high-performing sales team in a fast-paced environment. Candidates should have a strong commercial background and excellent relationship-building skills. This is a pivotal role with significant responsibility and growth potential.

Qualifications

• Strong commercial awareness using data for decisions.
• Excellent negotiation and relationship-building skills.
• Confidence in using sales and CRM systems.

Responsibilities

• Own sales performance across London Vet Show and BVA Live.
• Develop and lead sales strategies for events.
• Lead and develop a high-performing sales team.

Skills

Commercial awareness

Communication skills

Negotiation skills

Relationship-building skills

Time-management

Team leadership

Tools

CRM systems

Spreadsheet software

Presentation software

Job description

Responsibilities

As Sales Director, you will take full ownership of sales performance across London Vet Show and BVA Live.

• Sales & Commercial Strategy
  • Develop, implement and lead the sales strategy for both events.
  • Set price points, manage profitability and ensure all targets align with business objectives.
  • Drive the growth of major accounts and personally contribute to revenue through a sales split.
  • Identify new markets, monitor competitor activity and uncover new commercial opportunities.
  • Deliver accurate reporting on sales progress, forecasting and performance.
  • Create post-event analysis and market insights to guide future development.
  • Ensure an effective on-site sales strategy to maximise rebooking.
• Client & Stakeholder Engagement
  • Develop and maintain strong relationships with key customers, partners and associations.
  • Identify and nurture new business, partnership and stakeholder opportunities.
  • Represent the shows at competitor events and industry gatherings.
• Team Leadership
  • Lead, motivate and develop the sales team to achieve ambitious revenue goals.
  • Set and review individual and team targets, ensuring clarity and alignment.
  • Recruit, train and support sales staff, fostering a culture of transparency, learning and high performance.
  • Ensure the team is effectively using CRM systems and maintaining accurate records.
  • Collaborate closely with marketing, operations, finance and the Portfolio Director to ensure seamless delivery of commercial objectives.

We're looking for an ambitious, strategic and commercially driven Sales Director to lead the growth of two flagship events: London Vet Show and BVA Live. You'll be responsible for driving revenue, shaping sales strategy, developing key client relationships, and leading a high‑performing sales team.

This is a role for someone who thrives in a fast‑paced, insight‑led environment and is motivated by building strong teams, growing markets, and delivering exceptional results.

Qualifications

• Strong commercial awareness and the ability to use data to inform decisions.
• Excellent communication, negotiation and relationship‑building skills.
• Confidence working with sales, finance and CRM systems; strong skills in spreadsheets, presentations and reporting.
• A proactive, flexible approach and the ability to collaborate effectively with cross‑functional teams.
• Strong time‑management and delegation abilities.
• Experience in managing budgets, forecasting and planning.
• A passion for leading teams, developing talent and championing a positive sales culture.

About CloserStill Media

CloserStill Media is on a mission to be the most dynamic B2B events and communities business in every market we serve, powering over 200 market‑leading events, publications and brands across five regions. Our core values include ownership, empathy, teamwork, integrity and determination.

Equal Opportunity Employer

CloserStill Media embraces diversity in all its forms and is committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation. We are an equal‑opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status. We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, please get in touch with our HR team at [e-mail].