Sales Director – HR Technologies UK

Closerstill Media; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading B2B events company in London is seeking a Sales Director for HR Technologies. The role involves crafting sales strategies, leading a team, and driving market insights. Ideal candidates are experienced strategic thinkers with strong sales and management backgrounds. This position does not offer sponsorship and requires effective leadership skills to achieve high customer retention rates and revenue growth.

Qualifications

• Experience in sales and event management required.
• Ability to lead a high-performance sales team.
• Data-led decision making expertise.

Responsibilities

• Develop and execute the sales strategy for HR Technologies UK.
• Monitor competitor and market trends to identify new opportunities.
• Lead, mentor, and develop the sales team.

Skills

Excellent communication, negotiation, and interpersonal skills

Strong planning, forecasting, and budget management abilities

High proficiency in CRM, Excel, and sales/finance tools

Leadership and delegation skills with a flexible, feedback-oriented mindset

Job description

WHO WE ARE

At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow. Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure. But what truly sets us apart is our people.

Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact. Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.

WHO WE ARE LOOKING FOR

We’re seeking a Sales Director to lead and grow HR Technologies UK. You’ll be responsible for delivering strong revenue performance, setting strategic sales plans, and empowering your team to succeed. This role combines market insight, people leadership, and commercial ownership to ensure continued growth and market presence.

THE ROLE

As Sales Director, your core responsibilities will include:

Sales Strategy & Execution

• Develop and execute the sales strategy for HR Technologies UK.
• Research and recommend pricing strategies to maximise revenue and profit.
• Collaborate with the Group Event Director (GED) and Head of Marketing on campaigns.
• Drive 75%+ customer retention through client relationships and engagement.
• Oversee all show revenue and ensure alignment with overall business targets.
• Deliver timely sales reports and insight to leadership.

Market & Event Development

• Monitor competitor and market trends to identify new opportunities.
• Maintain sales records and translate insights into actionable decisions.
• Initiate partnerships and external collaborations to support growth.
• Create post-event analysis and regular market research to inform commercial development.

Cross-functional Collaboration

• Work closely with internal teams (marketing, ops, finance) to align strategy and execution.
• Liaise with operations to shape floor plans that meet customer needs.
• Ensure sales tools and marketing collateral are created and deployed effectively.

ABOUT YOU

You are a strategic thinker and hands-on leader with experience in sales and event management. You thrive in a high-performance environment and understand the importance of data-led decisions, client relationships, and team development.

Leadership & Team Management

• Lead, mentor, and develop the sales team through one-on-ones, feedback, and training.
• Set individual and team targets; manage performance, morale, and motivation.
• Promote a learning culture with regular coaching and transparent communication.
• Ensure proper use of CRM tools (e.g., CloserStill) and alignment with support teams.
• Recruit, train, and resource the team to meet business needs.

Key KPIs

• Achievement of annual revenue, profit, rebook, and new business targets.
• High performance and ambition across the sales team.
• Timely reporting of forecasts and performance.
• Growth of qualified leads and customer database.
• Strong collaboration with internal teams.
• Retention and progression of direct reports.
• 75%+ customer retention rate.

Skills & Competencies

• Excellent communication, negotiation, and interpersonal skills.
• Strong planning, forecasting, and budget management abilities.
• High proficiency in CRM, Excel, and sales/finance tools.
• Leadership and delegation skills with a flexible, feedback-oriented mindset.

We do not offer sponsorship for this role

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don’t hesitate to get in touch with our HR team at [e-mail].