Sales Director

Red Nucleus; Warrington; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading automotive firm in the UK is seeking an experienced Group Sales Director to oversee sales performance across various vehicle segments. This role requires a visionary leader with a proven track record in automotive retail and multi-site leadership experience. The successful candidate will manage the Group Sales Strategy, ensuring compliance and driving growth in a fast-evolving market. Attractive benefits include a competitive salary, a company car, private health cover, and more.

Benefits

Competitive salary based on experience

5-day working week and 30 days annual leave

Company car and private health cover

Discounts on all company products and services

Instant access to retail discounts

Qualifications

• Proven track record in owning a sales P&L for a divisional or multi-site portfolio in automotive retail.
• Multi-site leadership experience with Group or Board-level exposure.
• Inclusive leadership style that develops people and delivers results.

Responsibilities

• Own and execute the Group Sales Strategy, driving growth.
• Hold full P&L responsibility, including budgeting and reforecasting.
• Lead the response to the EV/new-energy shift.
• Manage all sales channels, integrating digital and showroom journeys.
• Develop and deliver the used-car strategy.

Skills

Sales P&L ownership

Leadership in automotive retail

Multi-site management

Digital tools and data analytics

Senior OEM relationship management

Job description

Group Sales Director

Reporting to the Managing Director, the Group Sales Director will have end-to-end accountability for sales performance across Passenger and Commercial Vehicles, including brands such as Ford, BYD, OMODA|JAECOO, Maxus, and Used+. This role demands a visionary leader to drive sustainable growth, navigate the EV and new-energy transition, and ensure sales operations are primed for a fast‑evolving digital market.

Key Responsibilities

• Strategic Leadership: Own and execute the Group Sales Strategy, driving growth in volume, profit, and customer base.
• Financial Stewardship: Hold full P&L responsibility, including budgeting and reforecasting.
• EV Transition: Lead the response to the EV/new‑energy shift, ensuring teams are trained and targets are met.
• Sales Channels: Manage all sales channels, integrating digital and showroom journeys.
• Used‑Car Strategy: Develop and deliver the used‑car strategy, with accountability for stock mix, sourcing, and margin.
• OEM Relationships: Maintain senior OEM relationships to influence allocation and support.
• Team Development: Lead, coach, and develop sales leaders and teams, fostering an inclusive, high‑performance culture.
• Compliance: Ensure all sales activities comply with legal, regulatory, and OEM requirements.

Experience & Qualifications

• Proven track record in owning a sales P&L for a divisional or multi‑site portfolio in automotive retail.
• Multi‑site leadership experience with Group or Board‑level exposure.
• Strong history of delivering volume and profit across New and Used vehicles.
• Senior experience with OEM partners across multiple brands.
• Proficient in using digital tools and data analytics to drive performance.
• Inclusive leadership style that develops people, delivers results, and champions DEI commitments.

Benefits

• Competitive salary based on experience.
• 5‑day working week and 30 days annual leave.
• Company car and private health cover for family.
• Discounts on all company products and services.
• Instant access to Peoples Rewards with thousands of online retail discounts.