Sales Director

Opinov8; United Kingdom; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Opinov8, an international digital engineering business serving the US, UK, and Europe, seeks a Sales Director to own and scale the sales function. You will personally win new customers while building a high-performing team and instituting a disciplined sales operating rhythm.

Role shape is roughly 60% personal selling and 40% leadership. You’ll work directly with the CEO to drive growth across distributed delivery teams in Eastern Europe and LATAM, with a remote-first approach.

Qualifications

• 10+ years of B2B sales experience in technology or engineering services, including 5+ years in senior roles.
• Hands-on seller with recent new-logo wins in the UK or US, with credible exposure to other markets.
• Experience selling engineering services delivered through Eastern Europe and LATAM.
• Evidence of coaching sellers and improving their results; leadership capability is required.
• Repeatable commercial results across multiple customers and periods, not dependent on a single contract or inherited relationship.

Responsibilities

• Own a personal new-logo target and win enterprise and mid-market customers directly.
• Generate pipeline through outbound, network, partnerships and referrals, as well as converting inbound opportunities, with Marketing support.
• Lead complex, multi-stakeholder sales cycles from first conversation to signed contract, expanding engagements.
• Negotiate scope, pricing and terms, protecting margins and walking away from poor-fit opportunities.
• Establish the sales function from the ground up: define team structure and hire/coach new sellers.
• Run structured pipeline and deal reviews with rigorous qualification criteria and CRM discipline.
• Turn capabilities (modernization, cloud, data and AI workflows) into sellable offers with clear outcomes.

Skills

Personal selling

Leadership

Forecasting

CRM discipline

Negotiation

Coaching

Hiring

Cross-functional collaboration

Job description

ROLE SUMMARY

Opinov8 is an international digital engineering business serving customers in the US, UK and Europe through distributed delivery teams in Eastern Europe and Latin America. Our proposition spans custom software and modernization, cloud engineering, data and AI, including RAILS, our offering for production AI workflows.

We are looking for a Sales Director to own the sales function. This is a player-coach role: you will personally win new customers, build an effective sales team, and establish a reliable sales operating rhythm. You will work directly with the CEO, and your impact on growth will be visible and measurable.

Role shape: approximately 60% personal selling and 40% leadership.

IN THIS ROLE, YOU WILL

The Mandate

• Strengthen new-customer acquisition in the UK, US and continental Europe.

• Translate technical capability into clear, commercially compelling propositions.

• Build a small, high-performing sales team and raise the performance of existing sellers.

• Put in place a disciplined operating rhythm: qualification, deal reviews, forecasting and CRM hygiene.

• Take real ownership of the function, with the autonomy and accountability that come with it.

Key Responsibilities

Personal new-business delivery

• Own a personal new-logo target and win enterprise and mid‑market customers directly.

• Generate your own pipeline through outbound, network, partnerships and referrals, as well as converting inbound opportunities. In conjunction with an existing Marketing function.

• Lead complex, multi‑stakeholder sales cycles from first conversation to signed contract, and expand initial engagements into larger relationships.

• Negotiate scope, pricing and commercial terms, protect margins and walk away from poor‑fit opportunities.

Leadership and team building

• Establish the sales function from the ground up: define the team structure and roles, and shape and lead hiring for new sellers and sales support.

• Mentor new sellers as they join, coaching them on prospecting, discovery, qualification, proposal quality and closing.

• Set clear expectations, review performance regularly, and measurably improve individual results.

Operating rhythm and discipline

• Run structured pipeline and deal reviews, with rigorous qualification criteria.

• Own forecasting accuracy and CRM discipline across the team.

• Report pipeline, conversion, attainment and margin to the CEO in a consistent format.

Proposition and market development

• Work with the CEO, delivery leaders and technical presales to turn capabilities (modernization, cloud, data and our AI workflows assistant tool) into sellable offers with clear outcomes.

• Sell the distributed delivery model credibly, including Eastern Europe and LATAM, covering team structure, time‑zone overlap, risk, quality, and cost.

• Feed market and customer insight back to leadership to refine positioning, pricing and targeting.

Cross‑functional collaboration

• Partner closely with delivery and technical presales so that what is sold can be delivered profitably.

• Contribute to partner, alliance and marketing activities that support pipelines.

IF YOU ARE

Essential

• 10+ years of B2B sales experience in technology or engineering services, including at least 5 years in senior roles, ready to take ownership of a full sales function.

• Hands‑on seller with recent new‑logo wins in the UK or US, and credible exposure to the other market or to continental Europe.

• Experience selling engineering services delivered through Eastern Europe and LATAM. Direct experience of both regions is preferred.

• Evidence of coaching sellers and improving their results. Strong individual contributors qualify only where leadership capability is already demonstrated.

• Repeatable commercial results across multiple customers and periods, not dependent on a single exceptional contract or an inherited relationship.

• Sound commercial judgement: margin protection, qualifying out poor opportunities, scope negotiation, and effective work with delivery and technical presales.

NICE TO HAVE

• Experience selling modernization, cloud engineering, data and AI.
• Experience building a sales process or team from a light‑structure starting point.
• Existing network among technology and product leaders in the UK, US or Europe.

Personal attributes

• Welcomes personal accountability and the practical work of building a function.

• Ambition for responsibility, influence, and growth.

• Credible, direct communicator who earns trust with both CEOs and engineers.

AS AN OPINOV8R, YOU WILL HAVE

• Digital-First Approach: Great talent knows no borders! You can work from wherever you are — we hire and collaborate with professionals worldwide.
• Remote Work Model: Balance your professional and personal life with our flexible working conditions, empowering you to deliver your best from anywhere.
• Exciting Projects: Dive into impactful projects across industries that challenge and spark creativity.
• Boost Your Expertise: Grow your career with continuous learning, development opportunities, and hands‑on experience.
• Join the Best Team Ever: Collaborate with our diverse and cross‑cultural team of passionate technologists and creative thinkers.

HOW’S THE HIRING PROCESS GOING

We strive to make our hiring process smooth and transparent to find the perfect match for both sides. Steps may differ depending on the role, but here’s what to expect:

• Initial Interview: If your background fits the role, we’ll invite you for an interview with a Talent Acquisition Specialist.
• Co-Founders Interview
• Executive In-Person Interview – Face‑to‑face meeting with the CEO and Co-Founder.
• Final Decision:After all steps, we’ll get back to you with the result and next steps.