Sales Director

The Role; Greater Lincolnshire; On-site; GBP 70,000 - 90,000; Full time

Job summary

A market-leading organization in the UK seeks a dynamic Sales Director to lead sales strategy and drive growth across the amenity sector. This pivotal role involves leading high-performing teams, developing effective sales strategies, and delivering exceptional customer satisfaction. Candidates should have senior leadership experience in sales, strong negotiation and communication skills, and the ability to manage P&L effectively. Join us to shape the future of an industry leader.

Qualifications

• Proven track record in designing and implementing successful growth strategies.
• P&L responsibility and strong commercial credentials.
• Experience leading medium to large teams across multiple regions.

Responsibilities

• Lead and inspire high‑performing sales teams.
• Develop and execute a central sales strategy.
• Drive disciplined forecasting and margin optimisation.
• Build strong customer relationships across group accounts.

Skills

Senior leadership experience in sales

Negotiation skills

Communication skills

Planning ability

Education

Industry qualifications relating to the amenity environment

Job description

OAS is seeking a dynamic Sales Director to join its senior leadership team and drive profitable growth across the UK's Amenity markets and internationally. Working closely with the Commercial Director, you will shape and execute a high-performance sales strategy, empowering regional teams to achieve ambitious targets while upholding OAS's reputation for technical excellence and customer trust. This is a pivotal role leading sales across the UK and internationally, delivering revenue, margin, and customer satisfaction through strategic planning, operational excellence, and inspirational leadership.

Responsibilities

• Lead and inspire high‑performing sales teams, embedding a culture of accountability, coaching, and success.
• Develop and execute a central sales strategy aligned with OAS growth objectives.
• Drive disciplined forecasting, pipeline management, and margin optimisation using BI tools.
• Build strong customer relationships across group accounts, from sport to utility suppliers.
• Collaborate with Commercial, Operations, Customer Experience, and technical teams to deliver seamless customer service.
• Stay ahead of market trends, competitor activity, and regulatory developments.
• Represent OAS at industry forums, trade bodies, and national events, strengthening our market leadership.

Qualifications

• Senior leadership experience in sales or business development.
• Proven track record in designing and implementing successful growth strategies.
• P&L responsibility and strong commercial credentials.
• Excellent negotiation, communication, and presentation skills.
• Strong organisational and planning ability, with resilience under pressure.
• Industry qualifications relating to the amenity environment and awareness of compliance requirements.
• Experience leading medium to large teams across multiple regions.

This is an exciting opportunity to lead sales strategy and delivery for a market‑leading organisation within Origin Group. As Sales Director, you'll have the chance to shape OAS's future, drive international growth, and make a lasting impact across the amenity sector.

It’s you we’re interested in. At Origin, we want everyone to have an equal opportunity to achieve their full potential. We positively encourage applications from all suitably qualified and eligible candidates, regardless of their gender, ethnicity, disability, age, sexuality, religion or belief, marital status, pregnancy and maternity. Having a diverse and inclusive business is vital for our future success and that’s why we treat all our applicants fairly and with respect, irrespective of their background or any other protected characteristic.