Sales Director

NielsenIQ; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading consumer intelligence company in London is seeking a Sales Executive to engage with media agencies. You will develop strategic sales plans, drive client relationships, and ensure revenue growth through innovative data solutions. The ideal candidate has extensive experience in the media industry, proven sales success, and strong communication skills. This role offers a dynamic work environment and competitive benefits.

Benefits

Private Medical Insurance

Flexible working environment

Learning & Development

Great team culture

Qualifications

• Minimum 8-10 years of experience in business development or sales.
• Proven track record of meeting or exceeding sales targets.
• Exceptional relationship-building and negotiation skills.

Responsibilities

• Prospect, network, and develop new business opportunities with media agencies.
• Employ a consultative approach to understand clients’ needs.
• Negotiate contracts and ensure maximum renewal rates.

Skills

Business development

Sales experience

Relationship building

Analytical mindset

Education

BA in Communications, Marketing, or Media

Tools

Microsoft Office

Job description

About the Job

This is an exciting opportunity to play a key role in expanding NIQ’s footprint within the media space in Europe. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ Data-as-a-Service solutions. Leveraging your industry expertise, you will drive and develop client relationships, optimize client investments, and help agencies utilize NIQ’s data to improve audience targeting, planning and campaign measurement. We’re looking for someone with digital and data sales experience. The ideal candidate will be experienced, determined, self‑motivated, and willing to go the extra mile while hunting for new business.

We are looking for an out‑of‑the‑box thinker who can capitalize on new opportunities and thrive in a strong team‑based environment. This is for a self‑starter with contacts across media agencies – both from a strategic and tactical point of view.

Your Responsibilities

• Responsible for prospecting, networking, and developing new business opportunities with media agencies.
• Employ a consultative approach to deeply understand clients’ needs and position NIQ solutions to solve their business challenges.
• Evangelize NIQ data assets with media agencies to drive pipeline on custom and syndicated audiences.
• Communicate effectively with clients both written and orally and provide excellent customer support.
• Generate sales leads and maintain a pipeline of sales opportunities across a portfolio of clients consistent with NIQ’s growth strategy.
• Negotiate annual or multi‑year contracts and ensure maximum renewal rate.
• Develop insightful presentations and educate clients on current NIQ capabilities and resources.
• Achieve sales quota consistent with NIQ margin goals and delivery expectations.
• Collaborate within internal Commercial and Product teams to ensure client satisfaction, renewal and growth for each account.
• Network within NIQ to unlock Advertiser relationships and work from a two‑pronged approach with the Agency and Advertiser to attain and develop revenue.

Your Qualifications

• Minimum 8‑10 years of experience in business development or sales, preferably within the media agency, ad tech or data analytics space.
• Deep understanding of audience data, measurement solutions, and media buying processes within media agencies.
• Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients.
• Exceptional relationship‑building, negotiation, and communication skills.
• High sales activity – outreach, meetings, pipeline management, deal closing.
• Experience in scoping and developing proposals and negotiation strategies.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent sales pipeline management skills with a track record of predictability and consistency.
• Ability to work independently and collaboratively in a fast‑paced, dynamic environment.
• Proficiency in Microsoft Office software.
• BA with a concentration in Communications, Marketing or Media or above.
• Additional European language a plus.
• Senior contacts in Media & Social Agencies a must.

A little bit about you

• Effective communication
• Value people & the benefit of teamwork
• Result driven
• Show integrity & responsibility
• Positive & solution focused
• Show initiative, innovation & a strong desire to improve
• Proud of what we do

What You Get

• Private Medical Insurance
• Flexible working environment
• Learning & Development
• Great team culture

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee‑Assistance‑Program (EAP)

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/global/en/news-center/diversity-inclusion