Sales Director

COREcruitment; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A national beer brand is seeking an experienced Sales Director to lead their sales team and drive growth across national retail and on-trade accounts. The ideal candidate has a strong background in the drinks industry and proven leadership skills. This role offers a chance to make an impact in a dynamic environment. Interested candidates should submit their CVs to the provided email.

Qualifications

• Proven experience in a senior sales role within the drinks or hospitality sector.
• Exceptional relationship-building skills with a strong network in the on-trade market.
• Outstanding leadership and team management capabilities.

Responsibilities

• Develop and execute sales strategies to expand presence with national retail groups.
• Manage and mentor a high-performing sales team.
• Monitor industry trends and competitor activities.

Skills

Sales strategy development

Relationship building

Leadership

Commercial acumen

Job description

Sales Director – National Beer Brand – London

I am very excited to be representing an National beer brand with a strong presence across both the On and Off trade. Their dynamic and innovative product range is taking the industry by storm, with an incredible investment achievement and listings across National retailers and pub groups.

Are you a dynamic sales leader with a passion for the drinks industry and a proven track record of driving growth, managing key accounts, and leading high-performing teams? If so, we have the perfect opportunity for you!

The ideal candidate will come from a background in the Drinks FMCG space along with a start-up or challenger brand mentality. You will be required to lead a team, drive growth of the brand and deliver on KPI’s.

Responsibilities

• Develop and execute sales strategies to expand our presence with national retail groups, on-trade accounts, and other key partners.
• Foster and grow relationships with major on-trade and off-trade customers, including wholesalers, retailers, and hospitality groups.
• Collaborate with agency partners to ensure consistent growth and alignment with brand objectives across all channels.
• Drive brand visibility and market penetration through innovative sales initiatives and promotional strategies, ensuring our products stand out in a competitive market.
• Manage and mentor a high-performing sales team, providing direction and support to ensure targets are met.
• Monitor industry trends and competitor activities, leveraging insights to shape our sales approach and capitalize on new opportunities.

Qualifications

• Proven experience in a senior sales role within the drinks or hospitality sector.
• Exceptional relationship-building skills with a strong network in the on-trade market.
• A strategic thinker with a hands‑on approach to execution.
• Outstanding leadership and team management capabilities.
• Strong commercial acumen with a results‑driven mindset.
• Passion for beer and the craft brewing industry is a plus!

If you are interested in having a chat about this role, please forward your updated CVs to [e-mail]. Alternatively, you can call [phone] for a confidential chat about upcoming opportunities.