Sales Director

WR Engineering; Birmingham; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading engineering firm based in the Midlands is seeking a Sales Director to spearhead sales strategy across the UK and Ireland. The ideal candidate will have proven success in senior sales roles, particularly in sectors such as printing and packaging, with strong leadership and negotiation skills. This position offers a competitive salary, performance bonuses, and a hybrid working environment.

Benefits

Competitive salary + performance bonuses

Hybrid working environment

Long-term career development prospects

Qualifications

• Proven success in a senior sales role within printing, packaging or labels.
• Strong background in low-value, high-volume sales.
• Demonstrated leadership ability, aligning teams with strategic goals.
• Skilled at developing and executing long-term sales strategies.

Responsibilities

• Develop and lead sales opportunities across the UK & Ireland.
• Work closely with senior leadership to build sales strategies.
• Manage customer projects end-to-end.
• Build and maintain strong relationships with key customers.
• Identify new business opportunities.

Skills

Sales Leadership

Strategic Execution

Project Management

Client Relationships

Negotiation & Closing

Job description

Sales Director Role Overview

You will spearhead sales strategy, execution and performance across the UK and Ireland, working closely with senior management to deliver ambitious growth targets. This role requires a dynamic leader with strong strategic insight, excellent client relationship skills, and the ability to manage complex projects from concept to completion.

Key Responsibilities

• Sales Leadership - Develop and lead sales opportunities across the UK & Ireland, driving sustainable growth aligned with strategic goals.
• Strategic Execution - Work closely with senior leadership to build and deliver sales strategies that support long‑term vision and company values.
• Project Management - Manage customer projects end‑to‑end, ensuring timely communication, technical accuracy and successful delivery.
• Client Relationships - Build and maintain strong relationships with key customers, providing tailored and sustainable solutions.
• Market Expansion - Identify new business opportunities and actively support growth into new sectors and regions.
• Performance Monitoring - Track performance against KPIs using data and analytics, driving continuous improvement.
• Negotiation & Closing - Lead negotiations and close high‑volume sales while ensuring quality, responsible business practices and customer satisfaction.

Required Experience & Qualifications

• Proven success in a senior sales role within printing, packaging or labels
• Strong background in low‑value, high‑volume sales
• Demonstrated leadership ability, aligning teams with strategic goals
• Skilled at developing and executing long‑term sales strategies
• Ability to thrive under pressure in a fast‑paced environment
• Strong commercial negotiation and deal‑closing skills
• Midlands‑based, with willingness to travel across the UK & Ireland

Key Personal Attributes

• Innovative - Engages customers with new solutions and creative ideas
• Responsible - Delivers quality services with strong professional ethics
• Experienced - Uses expertise to guide sound commercial decisions
• Unique - Provides tailored solutions for diverse customer needs
• Sustainable - Committed to environmentally responsible working practices

What's on Offer

• Competitive salary + performance bonuses
• Hybrid working environment
• Opportunity to shape national sales strategy
• Supportive and forward‑thinking team culture
• Long‑term career development prospects