Sales Development Representative (FTC)

ICES: Data, Discovery, Better Health; Cardiff; On-site; GBP 40,000 - 60,000; Full time

Job summary

A technology company based in Cardiff is seeking an experienced Sales Development Representative to drive business growth by targeting public sector accounts. The ideal candidate has at least 5 years of B2B sales experience and excels in lead qualification and pipeline management. This role offers a competitive salary with commission and is initially a 6-month fixed-term contract, with the potential for permanency.

Benefits

Competitive salary with commission

Relaxed office environment

25 days annual leave + Bank Holidays

Paid day off for charity work

Mental health/Duvet Day

Qualifications

• Minimum 5+ years successful experience in a sales environment.
• Experience selling to the public sector.
• High levels of confidence and integrity.

Responsibilities

• Identify target accounts and decision-makers.
• Execute multi-channel campaigns including cold calls and emails.
• Assess leads using BANT criteria.
• Maintain accurate records in CRM systems.
• Collaborate with marketing and management teams.

Skills

B2B selling M365 products

Stakeholder management skills

Solution selling tactics

Data accuracy

CRM experience

Tools

Dynamics CRM

LinkedIn Sales Navigator

Job description

Details

Company: https://icotechservices.co.uk/

Job Title: Sales Development Representative

Reporting to: Business Development Manager

What we do

We’re iCoTech’s, a small Microsoft Partner based in the heart of Cardiff. As a Microsoft Gold Partner, we help large organisations deliver change using Microsoft Power Platform. Our goal is to make Project Delivery smarter and more efficient through easy‑to‑scale technology. We use a unique accelerator approach, offering ready‑made tools—called iCoRisk, iCoPlan, and iCoView that help our customers manage Projects, Risks, and Performance across their organisations more effectively.

We have customers across the world but predominantly here in the UK across the Public Sector, our Team is based across the UK with iCoHub (our office) being in Cardiff. We have strong relationships across our customer base and Microsoft, and we have a brilliant Marketing Team to work along side.

The Role

Are you a results‑driven professional with a hunter mindset, ready for your next big challenge? We have an exciting opportunity for an experienced Sales Development Representative to join our team. In this role, you'll target public sector accounts, driving business growth with industry‑leading solutions.

The SDR is responsible for generating and qualifying new business opportunities at the top of the sales funnel. This role bridges marketing and sales by identifying prospects, initiating contact, and booking meetings for our Business Development Manager. The SDR is the first point of contact for potential customers, shaping their initial impression of iCoTech.

You’ll be a strategic and persuasive communicator, bringing a pragmatic, solutions‑led approach to every conversation. By understanding client challenges and goals, you’ll effectively demonstrate how iCoTech’s Power Platform Accelerators can be tailored to meet their specific needs.

As our SDR, you'll thrive on using your critical and strategic thinking to identify and conceptualise the ideal solution for each client. Naturally curious and opportunity‑driven, you're always looking for the next challenge and a chance to deliver value.

Key Responsibilities

• Prospecting & Research
  • Identify target accounts and decision‑makers using tools like LinkedIn Sales Navigator and our CRM.
  • Research industry trends and prospect pain points to tailor outreach.
• Outbound & Inbound Outreach
  • Execute multi‑channel campaigns: cold calls, personalised emails, LinkedIn messages, and social selling.
  • Respond promptly to inbound leads from marketing campaigns.
• Lead Qualification
  • Assess leads using criteria such as budget, authority, need and timeline (BANT).
  • Ensure only high‑quality leads progress to BDM's.
• Pipeline Management
  • Maintain accurate records of interactions and activities in CRM systems.
  • Provide regular reports on outreach and conversion metrics.
• Collaboration
  • Work closely with marketing and management teams to refine messaging and improve lead quality.
  • Share insights on market trends and customer feedback.

Fixed Term Contract

This role is a Fixed Term Contract for 6 months as it is a new role in iCoTech. But upon successful completion of appointments it can be moved to a permanent role.

Required Experience

• Experience of B2B selling M365, products, solutions and services
• Minimum 5+ years successful experience in a sales environment
• Enthusiastic, competitive, and solutions‑orientated with a strong work ethic, high levels of confidence and integrity
• Experience selling to the public sector
• Excellent stakeholder management skills
• Experience in solution selling tactics and strategic selling
• High level of data accuracy and experience with Dynamics CRM
• Experience of managing a long‑term pot of leads to generate new business appointments

Benefits

• A competitive salary with commission
• Relaxed office environment
• Regular monthly socials
• Correct support and equipment to succeed within the business
• 25 days annual leave + Bank Holidays
• Paid day off for charity work
• Mental health/Duvet Day