Sales Development Representative - AI Technology

G MASS; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A consulting firm is seeking Commercial Sales Development Representative Associates to join a leading AI startup. This role offers robust training in B2B sales within a high-energy environment. The ideal candidate has 1–2 years of experience in relevant industries, excellent communication skills, and a desire to thrive in a fast-paced setting. The position includes a base salary of £30,000 with a £15,000 bonus potential, and the location is Edinburgh, where work is on-site.

Benefits

Elite Training

Career Trajectory

Exposure to top-tier clients

High-performance culture

Qualifications

• 1–2+ years of experience in software, SaaS, AI, legaltech, or compliance industries.
• Motivated to pivot into sales from a professional environment like consulting, finance, or law.

Responsibilities

• Execute high-impact outbound strategies to win enterprise-level opportunities.
• Nurture and develop prospects, guiding them through the pipeline.
• Take responsibility for parts of the sales process, building toward full deal ownership.

Skills

Exceptional communication and influencing ability

Structured analytical and problem-solving skills

Proven resilience and stamina under pressure

Organised, disciplined, and results-oriented

Job description

Wordsmith AI is the fastest-growing Scottish startup to reach a $100m valuation. Founded just 18 months ago, the company has already secured significant Series A funding led by Index Ventures and is trusted by global names such as Trustpilot, Deliveroo, Remote.com, Multiverse, and Docplanner.

Wordsmith is building the world’s first Legal Enablement Platform - an “air traffic control system” for in-house counsel and legal teams. With fleets of AI agents, the technology helps general counsels cut deal cycles, scale their expertise across the business, and transform legal from a bottleneck into a growth engine. Backed by investors and governments alike, Wordsmith is at the forefront of the $50bn legaltech market set to reshape how enterprises work.

G MASS Consulting are proud to be partnering with Wordsmith again, this time for their 2026 Q1 intake of Commercial Sales Development Representative Associates. Our ambition is global. To achieve it, we are assembling a commercial team that is as ambitious and high‑calibre as the markets we serve.

Why Wordsmith?

This is not a typical early‑career role. It is a rare associateship designed for high performers who want to launch a career at the intersection of sales, growth, and AI.

If you have proved yourself in a demanding environment and want to accelerate into B2B SaaS, Wordsmith offers a training ground, a platform, and a trajectory few companies can match.

The Role

The Commercial Associate program is a selective entry point into B2B SaaS sales and growth at the highest level. You’ll gain rigorous training, steep responsibility, and a fast track into leadership.

As an Associate, you’ll learn how to sell in an AI-native world, combining classical sales excellence with the leverage of cutting‑edge technology. You’ll rotate across the key levers of modern go‑to‑market:

• Outbounding: Designing and executing targeted campaigns at senior executives.
• Lead Nurturing: Building relationships and trust with prospective clients.
• Direct Sales Execution: Supporting and owning elements of the enterprise sales cycle.

From this foundation, you will have clear pathways into roles as an Account Executive, Growth Strategist, or even Legal Engineer - a new profession born out of the AI revolution.

What You’ll Do

• Execute high-impact outbound strategies to win enterprise‑level opportunities.
• Nurture and develop prospects, guiding them through the pipeline.
• Take responsibility for parts of the sales process, building toward full deal ownership.
• Apply AI tools to prospect faster, sharpen messaging, and scale commercial impact.
• Collaborate with senior leadership on go‑to‑market strategy and execution.
• Deliver projects that directly influence Wordsmith’s revenue and trajectory.

• Experience: SDR / BDR / Inside Sales professionals (1–2+ years) in software, SaaS, AI, legaltech, or compliance industries - ideally with experience selling to institutions or knowledge workers (not retail).
• Professional environments in (consulting, finance, law, or similar) who are motivated to pivot into sales and growth.

Skills:

• Exceptional communication and influencing ability.
• Structured analytical and problem‑solving skills.
• Proven resilience and stamina under pressure.
• Organised, disciplined, and results‑oriented.

Mindset:

• Ambitious, entrepreneurial, and hungry to win.
• Energised by pace and intensity.
• Motivated by impact and ownership.
• Dedicated team player, we win together or not at all.

• Compensation: £30,000 + £15,000 bonus (£45,000 OTE)

• Elite Training: Rigorous development in enterprise SaaS sales, growth strategy, and AI-native workflows.
• Career Trajectory: Fast track into Account Executive roles, growth leadership, or legal engineering.
• Exposure: Direct collaboration with senior leadership and access to top‑tier clients.
• Momentum: A seat on one of Europe’s most ambitious AI companies at a formative stage.
• Culture: High-performance, high-energy, defined by ambition and excellence.

This role is based in Edinburgh and is 5 days a week in the office. Please only apply if you're based in Edinburgh or willing to relocate by October.