Sales Development Representative

Ark Workplace Risk; London; On-site; GBP 70,000 - 110,000; Full time

Job summary

A leading risk advisory firm in London is seeking a Sales Development Representative responsible for generating new business opportunities. The ideal candidate is a driven B2B sales professional with consultative sales skills and a passion for growth. This role offers a competitive base salary plus uncapped commission, career acceleration opportunities, and a comprehensive benefits package.

Benefits

Competitive base salary + uncapped commission

Healthcare package

25 days holiday

Life Assurance 4 x Salary

Perkpal discounts

Qualifications

• Driven B2B Sales Representative or similar background.
• Desirable: experience in SaaS, compliance, risk, or professional services.

Responsibilities

• Generate new business opportunities and engage decision-makers.
• Maintain high outbound activity volumes with strategic precision.
• Qualify inbound leads and manage them in the CRM.

Skills

Consultative sales skills

Resilience

Data-driven decision making

Stakeholder engagement

Tools

HubSpot

Job description

About Ark

Ark Workplace Risk is the market leader in risk, compliance, and safety advisory, powered by QUOODA technology. We serve property owners, investors, and managers with integrated consulting, SaaS, and managed services. With investment backing and an ambitious growth agenda, Ark is scaling into a platform leader across the UK and beyond. Our reputation in the mid-market is exceptional – Ark is well-known, trusted, and respected, with strong testimonials backed by data and an NPS of 61+.

Role

Sales Development Representative (SDR) is responsible for generating qualified new business opportunities by identifying and engaging decision-makers within target accounts. Acting as the first point of commercial contact, the SDR builds top-of-funnel pipeline to support the Business Development team. Using a clearly defined Ideal Customer Profile (ICP), the SDR converts interest into opportunity by booking meetings through insight-led, multi-channel outreach—directly contributing to ARR growth and the overall Go-to-Market strategy.

Key Responsibilities

• Pipeline Generation: Prospect and identify new business opportunities through outbound calls, LinkedIn, events, and email sequences.
• Research and map ICP accounts, including key stakeholders, buyer personas, and buying triggers.
• Maintain high outbound activity volumes with strategic precision, not spray-and-pray.
• Qualify inbound leads and route them effectively based on fit and urgency.

• Opportunity Qualification: Apply qualification frameworks to early-stage leads.
• Use CRM data and outreach intelligence tools to assess buying readiness.
• Book discovery meetings and demos for Account Executives with warm leads.

• Sales Enablement and Coordination: Log and manage all activities in the CRM (HubSpot/other).
• Share account-level insights, objections, and buying signals with the sales and marketing teams.
• Support campaigns and targeted outreach around events, webinars, product releases, and ABM plays.

• Metrics and Accountability: Hit and exceed monthly KPIs (meetings booked, SQLs, lead-to-opportunity conversion rate).
• Provide weekly activity and pipeline reporting to Sales Director.
• Monitor and nurture prioritized target prospects within the Go-To-Market plan.

Candidate Profile

• A driven Sales Representative or similar background in B2B, interested in developing a career in business development.
• Resilient, ambitious, and thrives in an investment-backed, high-growth environment.
• Consultative sales skills with ability to distil technical/regulatory services into board-level, value-driven propositions.
• Capable of selling the brand and outcomes, not just features.
• Commercially sharp, disciplined, and data-driven (CRM management).
• Desirable: SaaS, compliance, risk, or professional services sales background.

What’s On Offer

• Competitive base salary + uncapped commission (OTE ~£110k).
• Accelerator for exceptional performance target faster/in a row up to 15% (QUOODA).
• 25 days holiday
• Healthcare package
• Life Assurance 4 x Salary
• Perkpal discounts
• Career acceleration opportunities within a fast-scaling, investment-backed platform with a clear growth and exit horizon.

Application

APPLY NOW. Join our team and take your career to new heights in a company that values your talent and fosters a growth mindset in a supportive environment. We are committed to Equality, Diversity & Inclusion (ED&I) for everyone. All applicants will be treated fairly and without prejudice. No one will receive less favourable treatment or be discriminated against based on protected characteristics including age, disability, gender identity, marital status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

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