Sales Development Representative

Avalara; Greater London; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Bonuses

Paid time off

Parental leave

Private medical insurance

Job summary

Avalara, an AI-first cloud tax and compliance company, is seeking experienced Sales Development Representatives to join its growing team in the UK. The role focuses on qualifying inbound leads, shaping the customer first impression, and guiding prospects through the early stage of the sales cycle.

You will work across phone, email, and LinkedIn, collaborate with Sales and Marketing, and strive to meet monthly targets.

Qualifications

• Minimum 2 years of sales experience in a similar role.
• Fluent English and ability to articulate product benefits clearly.
• Experience working with inbound leads and using a CRM such as Salesforce.
• Professional, organized, and able to travel to meet customers or visit offices.

Responsibilities

• Be the first contact for inbound leads, shaping the customer's first impression and guiding them through qualification.
• Manage inbound opportunities across multiple channels including phone, email, and LinkedIn.
• Collaborate with Sales and Marketing teams to ensure seamless lead management and feedback loops.
• Qualify and disqualify prospects to focus on high-potential opportunities.
• Achieve KPIs such as discovery calls booked, lead qualification, and conversion rates.
• Complete weekly activities to meet sales performance metrics.

Skills

Inbound sales experience

English fluency

CRM proficiency

Target-driven mindset

Tools

Salesforce

Job description

What You'll Do

We are looking for experienced and motivated Sales Development Representatives to join our growing team. Unlike traditional entry-level sales roles, we see the SDR function as a critical, long- term role in itself. We want individuals who are passionate about sales development, have experience in the field, and bring the professional to succeed in a collaborative environment.

What Your Responsibilities Will Be

• You will be the first contact for inbound leads, shaping the customer's first impression and guiding them through qualification.
• Manage inbound opportunities across multiple channels including phone, email, and LinkedIn.
• Collaborate with Sales and Marketing teams to ensure seamless lead management and feedback loops.
• Qualify and disqualify prospects, ensuring time and effort are focused on the right opportunities.
• Achieve KPIs, such as discovery calls booked, lead qualification, and conversion rates.
• Complete weekly activities to meet sales performance metrics, including presentations and sales.
• Manage customer relationships, engaging them in value-added activities.
• Minimum 2 years of sales experience in a similar role (inside sales, SDR, BDR, or equivalent).
• Experience communicating product benefits appropriate for each prospect, with fluency in English.
• Experience working with inbound leads in a target-driven environment.
• You will have experience using Salesforce or a similar CRM.
• You will hold consultative conversations with prospects and identify their needs.
• Professional and experience working in a structured office environment.
• Strong organizational skills, resilience, Experience balancing multiple sales opportunities.
• You will have experience with sales development as a career, not just a stepping stone.
• You will need to travel to meet potential customers or visit our offices

What You’ll Need To Be Successful

• Experience establishing communication and engagement with prospects: articulate products and services.
• Excel in a fast-paced role with monthly targets.
• Experience contributing to the ongoing development of sales processes and continuous learning.
• Ownership: accountability for results and outcomes.
• Ability to manage fluctuations in inbound lead Volumes.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We’ll Take Care Of You

Total Rewards

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

• Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.