Sales Development Representative

Interaction - Crawley; Coulsdon; On-site; GBP 26,000 - 46,000; Full time

Job summary

A leading marketing firm in Coulsdon seeks a proactive Lead Generation Specialist to enhance their appointment-setting process. You will make outbound calls, engage with key decision-makers, and aim to hit daily and monthly performance targets. This role offers a unique opportunity to shape a new team and create effective strategies in support of sales growth. Ideal candidates should have strong communication skills and a proven track record in a lead generation environment. Competitive salary with incentive opportunities available.

Qualifications

• Experience in sales or lead generation preferred.
• Ability to engage with decision-makers in varied industries.
• Familiarity with using a CRM system for tracking interactions.

Responsibilities

• Make outbound calls to warm and cold prospects.
• Engage decision-makers to qualify opportunities.
• Maintain records in the CRM system.
• Achieve KPIs for call volume and appointment bookings.
• Collaborate with marketing and sales to refine lead scripts.

Skills

Outbound calling

CRM proficiency

Communication skills

KPI achievement

Job description

Location

Coulsdon (Full-time)

Salary

£26,000 base + OTE up to £46,000

Department

Marketing / Lead Generation

Reports to

Marketing Manager

Role Purpose

To drive the performance of lead generation team by proactively contacting key consultants and contractors within the building services industry. The primary goal is to book qualified appointments for the Business Development team, supporting sales growth and brand awareness. As a new function in the business, this is a great opportunity to take ownership of the department and create a strategy of best practices.

Key Responsibilities

• Make outbound calls to a mix of warm and cold prospects within the building services sector.
• Engage decision-makers to qualify opportunities and schedule appointments for the Business Development team.
• Maintain accurate records of calls, conversations, and outcomes in the CRM system.
• Achieve daily, weekly, and monthly KPIs for call volume, appointment bookings, and conversion rates.
• Collaborate with the marketing and sales teams to refine scripts and improve lead quality.

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