Sales Development Representative

Food Point Produce; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fresh produce supplier in London seeks a motivated Sales Development Representative to help expand their client base by identifying opportunities and qualifying leads. This entry-level role involves contacting new prospects and requires a confident communicator with a strong sense of ownership. The company offers a competitive salary starting from £25,000 yearly, full training, and clear career progression. Join a fast-growing team shaping the food supply industry in London.

Benefits

Competitive base salary plus performance-related bonus

Full training on systems and sales process

Clear career progression path

Support from an experienced team

Exposure to leadership

Qualifications

• Confident, engaging communicator – written and verbal.
• Proactive and organized, with a strong sense of ownership.
• Experience in sales or customer-facing roles preferred.

Responsibilities

• Research and identify new leads.
• Contact prospects via various channels.
• Qualify inbound leads and schedule meetings.
• Maintain CRM system with outreach notes.
• Collaborate with marketing team on engagement.
• Report activity and progress to management.

Skills

Confident communication

Proactive and organized

Attention to detail

Familiarity with CRM systems

Interest in food and hospitality

Job description

Location: London (New Covent Garden Market). Type: Full‑time. Reports to: COO and Head of Marketing. About Foodpoint. Foodpoint is a London-based supplier of fresh fruit, vegetables, and dry goods. From our base at New Covent Garden Market, we serve restaurants, hotels, schools, and care homes across the South East. Our tech platform, Grownet, powers everything we do, from ordering to delivery, invoicing, and traceability, helping our clients work smarter and save time. We’re moving the industry forward, combining strong service with smart systems, and we’re looking for people who want to grow with us.

About the Role

We’re looking for a motivated and confident Sales Development Representative to help expand our client base. You’ll be the first point of contact for many new prospects, responsible for identifying opportunities, qualifying leads, and setting up introductions for our sales team. This is an ideal entry‑level role for someone who enjoys building relationships, understands how hospitality works, and wants to progress in B2B sales.

Key Responsibilities

• Research and identify new leads across restaurants, hotels, schools, and care homes in London and the South East.
• Contact prospects via phone, email, and LinkedIn to introduce Foodpoint and explain how we work.
• Qualify inbound leads generated through marketing campaigns and referrals.
• Schedule meetings or calls for the senior sales team.
• Keep our CRM (Grownet) up to date with all outreach and notes.
• Collaborate with the marketing team to follow up on campaigns and track engagement.
• Report weekly activity and pipeline progress to the COO and Marketing.

What We’re Looking For

• Confident, engaging communicator – written and verbal
• Proactive and organised, with a strong sense of ownership
• Comfortable speaking to chefs, buyers, and business owners
• Good attention to detail and follow‑up
• Familiarity with CRM systems and LinkedIn
• An interest in food, hospitality, or supply chain is a plus
• Previous experience in sales or customer‑facing roles preferred

What You’ll Get

• Competitive base salary plus performance‑related bonus
• Full training on our systems, products, and sales process
• A clear path to progress into Account Executive or Account Management roles
• Support from an experienced team and direct exposure to leadership
• The chance to be part of a fast‑growing company shaping how fresh produce is supplied across London

Employment Details

Experience: Required

Employment: Full‑time

Salary: from £25,000 yearly

About Food Point Produce

Foodpoint is a London-based supplier of fresh fruit, vegetables, and dry goods. From our base at New Covent Garden Market, we serve restaurants, hotels, schools, and care homes across the South East.