Sales Development Performance Lead

avalara; Brighton; On-site; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Bonuses

Paid time off

Paid parental leave

Job summary

Avalara is seeking a Director Inside Sales to join our leadership team in the fast-growing EMEA region. You will oversee a frontline SDR organization, providing strategic direction, coaching, and talent development across inbound and outbound prospecting in multiple European geographies.

You will drive demand generation, lead global best practices, and partner with revenue marketing to optimize processes. This role requires a strong track record in SaaS sales, data-driven leadership, and a

Qualifications

• 10+ years of sales experience with leadership responsibility.
• Experience with AI and automation in sales processes.
• Proven ability to scale geographically dispersed sales teams.
• SaaS or technology sales background preferred.

Responsibilities

• Execute the demand generation plan to support growth.
• Lead the EMEA Sales Development team and Pune team for global alignment.
• Leverage data to identify trends and improve processes across teams.
• Oversee Salesforce and other CRM tools across the function.
• Mentor and coach SDRs; drive coaching and performance.
• Collaborate with marketing and sales leadership to maximize impact.

Skills

Sales leadership

AI in sales

Inbound/outbound sales

People management

Cold calling

SaaS sales

Sales strategy

Education

Business degree or equivalent

Tools

Salesforce

CRM tools

Job description

What You’ll Do

Want to kick off an exciting career with a fast-growing cloud technology business in a complicated, exciting & high growth area of regulatory compliance? We are looking for a Director Inside Sales to join our Leadership team to make an outstanding contribution to the growth of our EMEA business.

Reporting to the VP of Sales Development, you will oversee a sales development organization, providing strategic direction, leadership, coaching and mentoring. Using your leadership skills, you will inspire this group of frontline Sales Development Representatives (both Inbound and Outbound) and lead the way for the development of future talent in an exciting, innovative, and growing SaaS company!

Your team consists of bold, competitive and diverse individuals across multiple European geographies, who will identify new prospects and high value opportunities through inbound & outbound prospecting methods.

What Your Responsibilities Will Be

• Execute on the demand generation plans to support the company's strategic growth goals

• Support the evolution of the business development function incorporating AI technologies and automation into sales development workflows
• Understand the changing needs of the business and ensure the development of new talent is aligned to support these needs
• Lead the EMEA based Sales Development team and have dotted line responsibility for the Pune team that supports EMEA to ensure global best practices and SOPs are followed and enforced – partner with the Pune based EMEA leader to orchestrate alignment across this function with revenue marketing, growth marketing, and sales
• Leverage data to derive trends, inform next practices and improve overall process and execution across teams
• Motivate them to exceed objectives through coaching, weekly one on ones, daily metric tracking and creative incentives
• Help create a fun, high energy environment where people love coming to work
• Oversee and monitor the effective use of Salesforce and other CRM tools
• Work closely with senior management team to refine process, talk tracks and update training documentation
• As the regional leader, ensure positive and collaborative working relationships with both the marketing and sales organizations to maximize the sales representatives' impact
• Compile daily and weekly reports for quality assurance

What You’ll Need To Be Successful

• Degree educated or equivalent in a business management related topic.
• Successful sales career with a minimum of 10 years+
• A love of cold calling and a willingness to jump on the phones and demonstrate ‘what success looks like’ for your team members
• A strong background of AI use and an understanding of how automation can be leveraged to enable and empower sales development reps – a desire to test and learn
• A minimum of 3 years+ proven experience leading through people leaders in sales management for telephone-based sales, business development or SDR teams preferably in SaaS or technology sales
• Proven skill set of identifying great talent and scaling a successful geographically dispersed business development organization
• A strategic thinker with the ability to adapt and deliver consistent growth during times of business transformation
• A desire to be a hands- on and engaged leader who loves the energy of and wants to be in the ‘Pit’

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges – improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We’ll Take Care Of You

Total Rewards

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

• Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversit y

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we’re a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.