Sales Development Executive

Integral Memory Plc; City Of London; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading technology company in the UK is looking for an Internal Sales Executive to manage customer relations and drive growth within the LED lighting sector. The role involves qualifying potential customers, managing the sales cycle, and maintaining records in Sugar CRM. Ideal candidates should have at least 2 years of experience in sales, a solid understanding of the electrical wholesale industry, and strong communication skills. Full training will be provided, and the position is office-based.

Qualifications

• Minimum 2 years experience in a customer service or internal sales role.
• Knowledge of LED lighting and electrical wholesale industry beneficial.
• Ability to work collaboratively with team members.

Responsibilities

• Identify and qualify potential customers through various means.
• Manage the entire sales cycle from lead generation to closing deals.
• Act as the primary contact for customer enquiries.

Skills

Customer service experience

Sales profile

Communication skills

Time management skills

IT literacy

Technical awareness of lighting

Problem-solving ability

Tools

Sugar CRM

Job description

Internal Sales Executive LED Lighting

A great opportunity for an early-career sales person – full training provided for the right candidate!

Job title: Internal Sales Executive

Department: LED Sales

Reports to: Sales Director

Location: Head Office

The Internal Sales team plays a pivotal role in driving the success of our sales operations. As a key member of this team, the Sales Executive will assist in managing and growing our footprint within the Electrical Wholesale Channel, supporting the External Sales team, and delivering profitable growth for the LED Lighting sector in line with strategic plans.

Responsibilities

• Identify and qualify potential customers through prospecting, direct contact, email campaigns, and online research, focusing on proactive up‑selling with selected accounts.
• Work proactively on increasing customer contact to promote sales growth, targeting focused accounts and new business opportunities (Target list to be agreed and approved by UK Sales Director) whilst maintaining a regular call cadence.
• Manage the entire sales cycle from lead generation to closing deals within these clients, ensuring efficiency and accuracy.
• Act as the primary contact for customer enquiries, providing tailored solutions and building strong relationships by answering sales queries from customers via email or telephone.
• Maintain accurate records of sales activities and pipeline in Sugar CRM, ensuring all calls are logged.
• Use the Integral LED Portal and future quotation platforms effectively.
• Analyse customer feedback and sales data to identify trends and improvement areas.
• Provide regular updates on sales metrics and forecasts.
• Work closely with regional Key Account Managers to align strategies and achieve targets.
• Support customer visits with External Sales team to demonstrate products and enhance visibility.
• Maintain a high level of technical knowledge of LED products and electrical industry trends, staying updated on product information, competitor offers, and market developments.
• From time to time, attend trade shows to network and identify new business opportunities.

Skills Required

• Minimum 2 years experience in a customer service or internal sales role.
• Knowledge of LED lighting and electrical wholesale industry beneficial, with an eagerness to learn about our products, the technical concepts behind them, and an affinity for taking on board complex technical data.
• A strong sales profile, with account management and relationship building skills.
• Strong communication and time management skills.
• High degree of IT literacy, ideally with CRM proficiency.
• Technical awareness of lighting and electrical industry.
• Electrical wholesale experience is advantageous.
• Ability to work collaboratively with other team members.
• Critical thinking and organisational skills to handle a variety of situations.
• Ability to multi‑task, prioritise, and manage time effectively.
• Good attention to detail and problem‑solving ability.