Sales Consultant

Berkeley Group; Watford; On-site; GBP 80,000 - 100,000; Full time

Job summary

A property development company based in Watford is seeking a Sales Consultant to deliver professional service and achieve financial targets. The role involves generating sales leads, conducting viewings, and providing key information to prospective buyers. Ideal candidates will possess effective negotiation and communication skills, with a high level of professionalism and attention to detail. The position comes with benefits including annual leave, health insurance, and a pension plan. Full-time hours are standard, with structured working times.

Benefits

25 days annual leave increasing to 33 days

Private Medical Insurance

Access to an online discount platform

Volunteer day

Private pension plan

Group life assurance

Qualifications

• Effective negotiation, communication, and interpersonal skills.
• Ability to build rapport with a wide range of people and work well under pressure.
• A high level of professionalism and attention to detail.
• Excellent organizational and time management skills.

Responsibilities

• Generate and qualify new sales leads through various channels.
• Sell in line with targets with determination to exceed expectations.
• Conduct viewings and provide comprehensive information to prospective buyers.
• Advise and negotiate with customers to help them make informed decisions.
• Maintain a high level of customer service throughout the sales process.
• Act as the primary point of contact for clients.
• Build and maintain strong relationships with industry professionals.
• Maintain an accurate customer database and manage leads using CRM.
• Complete all sales-related paperwork and progress sales.
• Provide reports on sales progress and market feedback.
• Take pride in the presentation of sales areas.
• Research the marketplace and guide sales strategies.

Skills

Effective negotiation

Communication skills

Interpersonal skills

Organizational skills

Time management

Job description

Sales Consultant

Application Deadline: 29 January 2026

Department: Sales & Marketing

Employment Type: Permanent

Location: The Exchange, Watford

Description

Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England. We specialise in brownfield regeneration, reviving underused land to create unique, sustainable and nature-rich places where communities thrive and people of all ages and backgrounds can enjoy a great quality of life.
Berkeley St Edward London is a key part of the Berkeley Group, and we deliver projects under both the Berkeley and St Edward brands. St Edward is a Joint Venture with M&G Investments.
Our central London projects include 9 Millbank, West End Gate and Trillium in Marylebone, Oval Village, and Parkside at Chelsea Bridge. The Outer London projects include Eden Grove in Staines and The Exchange Watford, Syon Lane in Osterley and North Street in Guildford.

The role

To take pride in the delivery of a professional, friendly and efficient service to all customers, you will support the business to achieve its financial targets and represent Berkeley Homes to the highest possible standards

• Generate and qualify new sales leads through walk-ins, phone inquiries, and online portals.
• Sell in line with targets with determination to exceed expectations.
• Conduct viewings and provide prospective buyers with comprehensive information about the development, homes and pricing.
• Advise and negotiate with customers to help them make informed decisions regarding their purchase.
• Maintain a high level of customer service throughout the sales process to make sure customer satisfaction and repeat business.
• Act as the primary point of contact for clients, answering any questions or concerns regarding the new homes.
• Build and maintain strong relationships with local agents, our international teams, solicitors, mortgage brokers, and other industry professionals.
• Maintain an accurate and up-to-date customer database and manage leads effectively using CRM software.
• Completion of all sales-related paperwork and progress sale through to exchange.
• Ability to provide regular reports on sales progress, potential leads, and market feedback to the sales manager.
• Take pride in the presentation of the sales areas.
• Research the marketplace and use the data to guide sales strategies.
• Support the onsite sale team maintain presentation of the sales areas to the highest standard.

Experience required

• Effective negotiation, communication, and interpersonal skills.
• Ability to build rapport with a wide range of people and work well under pressure.
• A high level of professionalism and attention to detail.
• Excellent organizational and time management skills

Why join us?

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.
Internal applicants: If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.