Sales Capability Lead

Smiths News; East Midlands; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading distribution company is seeking a Sales Capability Lead to enhance global sales capability across job families. This role focuses on designing assessment tools, managing training programs, and creating an onboarding process to accelerate revenue for new hires. Candidates should possess strong analytical skills, experience in a similar global role, and excellent communication skills to work with diverse teams. The position is based in Swindon, UK, and offers an opportunity to impact organizational sales strategies significantly.

Qualifications

• Strong understanding of sales processes and methodologies.
• Commercial experience in a similar global role.
• Experience in enhancing global sales capability across sales job families.
• Ability to interpret data and create actionable strategies.
• Excellent communication and stakeholder management skills.

Responsibilities

• Design and implement global assessment tools for sales competencies.
• Support adjustments to existing training programs for sales teams.
• Manage a global sales onboarding program for new hires.
• Analyze CRM and talent data for sales performance improvements.
• Provide insights to leadership for capability strategies.

Skills

Sales processes understanding

Advanced analytical skills

Excellent communication skills

Stakeholder management skills

Collaborative mindset

Strategic thinking

Job description

Overview

The Sales Capability Lead will be responsible for building and enhancing global sales capability across all sales job families, including Sales Engineers, Sales Managers, Customer Service, and Technical Support. This role will design and implement consistent global assessment tools, support the development of comprehensive training programs, and create a structured onboarding process to accelerate time‑to‑revenue for new hires. By leveraging CRM and talent data, the Sales Capability Lead will provide actionable insights to improve sales effectiveness, ensure quality of hire, and strengthen forecasting accuracy.

Responsibilities

• Design and implement global assessment tools to evaluate sales competencies across all job families.
• Review and support adjustments to existing training programs for Sales Engineers, Sales Managers, Customer Service, and Technical Support teams.
• Review and refine technical product and application training to ensure alignment with the sales capability plan.
• Create and manage a global sales onboarding program to accelerate new hire productivity and time‑to‑revenue.
• Partner with global and regional sales leaders to ensure training and capability initiatives meet business needs.
• Work closely with HR, Talent Development, and Commercial Excellence teams to align programs with organisational goals.
• Ensure sales skills training supports capability development and aligns with global standards.
• Promote adoption of best practices and methodologies across all sales roles.
• Analyze CRM and talent data to identify trends, gaps, and opportunities for improvement in sales performance and quality of hire.
• Establish baseline data for sales activity to support accurate forecasting and pipeline visibility.
• Provide actionable insights to leadership to inform capability strategies and resource allocation.

Qualifications

• Strong understanding of sales processes, methodologies, and technical product/application training.
• Commercial experience in a similar global role.
• Experience of building and enhancing global sales capability across sales job families.
• Advanced analytical skills with ability to interpret data and translate into actionable strategies.
• Excellent communication and stakeholder management skills across global teams.
• Strategic thinker with a proactive, results‑driven mindset.
• Collaborative and adaptable, with strong influencing skills.

Location

Swindon, UK