Sales & Business Development Representative

The PEGroup; Croydon; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading payroll services company in Croydon is seeking an experienced Sales and Business Development Representative to join their dynamic sales team. This hybrid role is crucial for building market presence through effective lead generation and client engagement. The ideal candidate will possess proven B2B sales experience, strong communication skills, and familiarity with CRM systems like Salesforce. Competitive salary with commission and opportunities for career growth are offered.

Benefits

Competitive base salary with commission

Career growth and training opportunities

Supportive, collaborative culture

Qualifications

• Proven B2B sales, lead generation, or business development experience.
• Strong communication, persuasion, and rapport-building skills.
• Confident with outbound prospecting and cold calling.

Responsibilities

• Identify and research new prospects using outbound channels.
• Qualify inbound leads and nurture them until sales-ready.
• Assist in preparing client proposals, bids, and presentations.

Skills

B2B sales experience

Communication skills

Persuasion skills

CRM systems familiarity

Outbound prospecting

Education

Degree in Business, Marketing, or related field

Tools

Salesforce

HubSpot

Job description

About the role

We are seeking an energetic, ambitious Sales and Business Development Representative to join our sales team. This hybrid role blends lead generation, qualification, and early-stage client engagement with business development support to progress opportunities through the sales pipeline.

You will be instrumental in building our market presence, particularly for Umbrella, CIS, and Outsourced Payroll services, by proactively reaching out to potential clients, qualifying leads, and supporting senior sales executives in securing new business.

Key Responsibilities

Lead Generation & Qualification

• Identify and research new prospects using outbound channels.
• Qualify inbound leads and nurture them until they are sales-ready.
• Maintain accurate and detailed CRM records.

Business Development Support

• Assist in preparing client proposals, bids, and sales presentations.
• Follow up with prospects at the mid‑funnel stage to maintain interest.
• Collaborate on account growth opportunities.

Outreach & Relationship Building

• Engage decision‑makers to understand their payroll needs.
• Deliver compelling sales messaging across multiple channels.
• Arrange discovery calls, meetings, and demos.

Collaboration & Reporting

• Align with marketing campaigns and promotional activity.
• Partner with senior sales staff for smooth lead handover.
• Produce regular performance and activity reports.

Market Intelligence

• Track competitor offerings and industry trends.
• Share insights to inform sales strategies.

Required Skills & Experience

Essential:

• Proven B2B sales, lead generation, or business development experience.
• Strong communication, persuasion, and rapport-building skills.
• Confident with outbound prospecting and cold calling.
• Familiarity with CRM systems such as Salesforce or HubSpot.
• Ability to articulate complex payroll services simply and persuasively.
• Organised and proactive in managing multiple opportunities.

Desirable:

• Payroll, HR, or financial services sector experience.
• Knowledge of UK payroll legislation and compliance.
• Degree in Business, Marketing, or a related field.

What We Offer

• Competitive base salary with commission.
• Career growth and training opportunities.
• Work in a fast-paced, high-demand industry.
• Supportive, collaborative culture.