Sales & Business Development Manager

Light & Wonder - iGaming; Chiswick; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive benefits

Flexible working

Exposure to global teams

Job summary

Light & Wonder is seeking a Sales & Business Development Manager to drive growth of our aggregation platform. You will source, negotiate, and onboard new partners, managing the full sales cycle from first contact to go-live.

You will coordinate with legal, compliance, product and technical teams to ensure smooth onboarding and long-term success. You will shape partner strategy, build a robust pipeline, and lead commercial negotiations while maintaining strong relationships across stakeholders

Qualifications

• Experience in sales, business development or partnerships, ideally in iGaming or B2B platforms.
• Track record managing full sales cycle from prospecting to onboarding.
• Strong negotiation skills for complex partnership agreements.
• Ability to work with legal, compliance, product and technical teams.
• Excellent relationship-building and communication across all levels.
• Organised and able to handle multiple deals simultaneously.
• Familiarity with CRM tools and pipeline management.

Responsibilities

• Drive growth of aggregation platform by sourcing, negotiating, and onboarding partners.
• Manage inbound and outbound leads; lead commercial negotiations and contract structuring.
• Coordinate end-to-end contracting with legal and compliance.
• Be primary contact for new partners from deal signature to onboarding and go-live.
• Represent platform capabilities to prospective partners and maintain CRM records.
• Provide pipeline and performance reporting to leadership.
• Stay updated on industry trends to inform strategy.

Skills

Sales experience

Sales cycle

Negotiation

Cross-functional collaboration

Relationship building

Organization

CRM familiarity

Travel

Tools

CRM software

Job description

iGaming

If it's iGaming we know a thing or two. At Light & Wonder it's all about the games, and our digital team leads the global iGaming market, providing jaw-dropping content and innovative software that powers the world's most successful online gaming providers.

iGaming

If it's iGaming we know a thing or two. At Light & Wonder it's all about the games, and our digital team leads the global iGaming market, providing jaw-dropping content and innovative software that powers the world's most successful online gaming providers.

Position Summary

Light & Wonder is looking for a Sales & Business Development Manager to drive growth of our aggregation platform by sourcing, negotiating, and onboarding new partners. This is an end-to-end ownership role: you'll generate and manage inbound and outbound leads, lead commercial negotiations, structure and close contracts, and stay engaged through to technical integration and go-live. You'll act as the connective tissue between prospecting, deal-making, and delivery, ensuring every new partner is set up for a smooth, successful launch on the platform.

What You’ll Do

• Work closely with the Content Management department to understand player and market demand, helping shape which partners and content types we should prioritise signing.
• Identify, qualify, and pursue new partner opportunities through proactive outbound prospecting and by managing inbound interest from the platform's growing profile in the market.
• Build and maintain a healthy pipeline of prospective partners, tracking opportunities from first contact through to signed and integrated.
• Lead commercial negotiations on deal terms, revenue share, and partnership structures, balancing company objectives with partner needs.
• Own the contracting process end-to-end, working with legal and compliance teams to draft, review, and finalise agreements.
• Act as the primary point of contact for new partners from deal signature through onboarding, coordinating closely with technical, product, and integration teams to ensure smooth go-live.
• Develop a strong understanding of the aggregation platform’s capabilities, commercial model, and competitive positioning to effectively represent it to prospective partners.
• Maintain accurate records of leads, deals, and partner status in CRM, and provide regular pipeline and performance reporting to leadership.
• Stay current on industry trends, competitor activity and market opportunities to inform business development strategy.
• Represent the company at industry events, conferences, and trade shows to build the partner pipeline and brand presence.

Qualifications

What You’ll Bring

• Proven experience in a sales, business development or partnerships role, ideally within iGaming, aggregation or platform-based B2B environments.
• Demonstrated track record of managing a full sales cycle from prospecting and lead generation through negotiation, contracting, and onboarding.
• Strong commercial and negotiation skills, with confidence structuring and closing complex partnership agreements.
• Comfort working cross-functionally with legal, compliance, product, and technical/integration teams.
• Excellent relationship-building and communication skills, with the ability to engage stakeholders at all levels, from founders to technical integration leads.
• Highly organised and self-motivated, able to manage multiple deals at varying stages simultaneously.
• Familiarity with CRM tools and pipeline management best practices.
• Willingness to travel occasionally for partner meetings and industry events.

Nice to Have

• Existing network of contacts within the iGaming, betting, or aggregation/platform ecosystem.
• Understanding of API integration processes and the technical onboarding lifecycle for platform partners.
• Experience working in a fast-growing or scale-up commercial environment.

Why would you enjoy working with us at Light & Wonder?

• Competitive benefits, an open and supportive environment as well as a modern and exciting workplace.
• The opportunity to interact with global teams on a regular basis and the possibility to switch teams and projects as you and our business continues to develop and grow.
• Exciting projects with opportunities for creating positive change to our game engineering ecosystem.

And if that is not enough; you will get to enjoy a stunning work location and flexible working whilst we provide you with the guidance and development skills you need to progress quickly and enhance your career.