Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself.
Coach is part of the Tapestry portfolio—a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a worldwide brand ecosystem that is unwaveringly optimistic, innovative, and wholly inclusive.
Primary Purpose
The Sales Associate contributes to achieving store goals in sales, productivity, and service by utilizing Coach selling skills and Coach Service training. You will be responsible for meeting personal sales and productivity goals and delivering service that meets or exceeds expectations. You will represent Coach to the consumer, act as an ambassador of the brand, and ensure customers’ needs are consistently exceeded.
Our Competencies for All Employees
- Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and "actionable" feedback; faces people issues directly; is not afraid to take negative action when necessary.
- Creativity: Generates new and unique ideas; connects unrelated concepts; is original and value‑added in brainstorming.
- Customer Focus: Dedicated to meeting internal and external customer expectations; uses first‑hand customer information for improvements; builds trust and respect.
- Dealing with Ambiguity: Handles change comfortably; acts without full picture; manages risk and uncertainty.
- Drive for Results: Exceeds goals; remains top performer; is bottom‑line oriented; pushes self and others for results.
- Interpersonal Savvy: Relates well to all people; builds rapport; uses diplomacy and tact; diffuses high‑tension situations.
- Learning on the Fly: Learns quickly; adapts; experiments for solutions; enjoys unfamiliar tasks.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; anticipates trends; creates strategies and plans.
- Developing Direct Reports and Others: Provides challenging tasks; holds development discussions; builds a people‑builder culture.
- Building Effective Teams: Blends people; creates morale; fosters open dialogue; defines team success.
SALES ASSOCIATE
The successful candidate will demonstrate the following proficiencies:
- Understand how individual productivity impacts the store.
- Behave like a brand ambassador.
- Model sales behaviours taught in company sales training programs.
- Maintain high energy on the sales floor.
- Consistently achieve sales goals.
- Able to work with multiple customers simultaneously.
- Consistently anticipate and meet customers’ needs.
- Service all customers according to the Coach Approach standards.
- Participate as a team member and encourage team to meet and exceed standards.
- Champion company initiatives and supports management decisions.
- Demonstrate professional ethics.
Further requirements:
- Very good English proficiency (essential).
- Previous experience in a retail service environment (essential).
- Background in working in luxury retail (desirable).
- The ability to communicate effectively with customers and staff and manage the sales floor.