Sales Associate 20hrs

Tapestry, Inc.; Bicester; On-site; GBP 18,000 - 24,000; Full time

Benefits offered by this job

Inclusive environment

Career progression

Volunteer day

Ambassador Programme

Social events

Inclusion & Diversity initiatives

Employee discount

Incentive programme

Job summary

Coach is seeking a Sales Associate in the UK to deliver an elevated shopping experience, meet personal and store sales goals, and support daily store operations. The role blends luxury service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.

Schedule requires a flexible approach, including evenings, weekends, peak periods, and holidays. This is a frontline role with opportunities to grow within Coach and the Tapestry portfolio.

Qualifications

• 1+ years of sales experience in luxury retail.
• Experience with POS operation and basic computer skills (iPad/laptop).
• Strong English proficiency and ability to work in a fast-paced environment.
• Luxury retail background and familiarity with social media, live-stream shopping or video demos (preferred).
• Walkie-talkie usage and data capture/ clienteling basics.

Responsibilities

• Represent Coach as brand ambassador and uphold service standards.
• Build client relationships through styling, product knowledge and fashion advice.
• Drive sales via cross-selling, upselling and personalized recommendations.
• Use mobile POS and clienteling tools to capture data and encourage repeat purchases.
• Develop personal sales plans and meet or exceed KPIs.
• Source new customers, maintain relationships and follow up to close sales.
• Maintain high energy on the floor and adapt selling techniques to business needs.
• Perform daily store operations including cash wrap, inventory, replenishment, and merchandising.
• Keep sales floor and stockroom organized, follow policies and asset protection procedures.
• Process transactions efficiently and support inventory movements.
• Support teammates and participate in brand initiatives and training.

Skills

Sales experience

POS operation

English proficiency

Live-stream shopping

Luxury retail background

Tools

Walkie-talkie

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

Our company name Tapestry, represents the diversity of our brands and the diversity of our people. We know that having a diverse range of perspectives, backgrounds and experiences makes us more innovative and successful and it brings us closer to our consumer. Our goal is to create a culture that is equitable, inclusive and diverse - where all of our employees, customers and stakeholders thrive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Sales Associate is the front-line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.

Schedule: Ability to work a flexible schedule to meet business needs-including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust-based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
• Strong English proficiency.
• Ability to work in a fast-paced environment.
• Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Strong English language proficiency. (for EU)

What Coach can offer you

• An inclusive, innovative, and fun working environment
• Internal mobility & career progression
• 1 paid volunteering day per year and opportunities to volunteer with global projects.
• Learning & development opportunities with our Ambassador Programme
• Regular social events
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils.
• Attractive employee discount
• Compelling incentive programme

Our Competencies for All Employees

Courage

Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity

Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus

Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity

Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before